Brompton Bicycle selects Divido to deliver point-of-purchase finance to online customers


 Divido, the multinational white-label platform for point-of-purchase lending, has announced that it has been chosen by Brompton Bicycle, Britain’s largest manufacturer of bicycles, to provide point-of-purchase finance to online customers. With increasing emphasis and importance placed on e-commerce, Brompton has invested in Divido’s platform to ensure that its customers have the option to spread the cost of their purchase.  

With online shopping identified as a core growth market in its retail strategy, and with plans to continue growing its business globally, Brompton required a multi-lender, international ready solution that is able to serve customers initially in the UK, with the option of expanding into other markets. 

“At Brompton, we’re always evolving our business to meet the changing needs and expectations of our customers, and this is one of the key reasons why we chose Divido as our point-of-purchase platform for online sales,” said Harry Mann, head of customer experience at Brompton Bicycle. “The strength of Divido’s technology coupled with its user-friendly interface and flexibility really makes it stand out from other solutions in the industry. As online shopping continues to become increasingly popular and as our business grows, we see Divido as being integral to our future success.“

“Brompton is well on its journey to improving the way people live and move in cities. A market-leading, user-friendly finance solution will help more people to access the bikes and enable them to realise their vision,” said Christer Holloman, CEO and co-founder, Divido. “By leveraging our international portfolio of lenders, we look forward to supporting Brompton as they continue to grow their online business. Divido’s lending platform will enable Brompton to drive sales, deliver high acceptance rates and low fees, all through a single integration.”

Divido’s lending platform is quick to integrate with, works in multiple markets and with multiple lenders. It is currently available in the UK, Germany, France, Spain, Italy, the Nordics and the United States. 

Divido is on track to process its first $1 billion USD worth of credit applications in 2019, as it realises its vision to become the world’s largest platform for point-of-purchase finance.