BT links Tommy Hilfiger’s design teams with virtual fitting rooms

FacebooktwitterredditpinterestlinkedinmailFacebooktwitterredditpinterestlinkedinmail

Leading premium lifestyle brand Tommy Hilfiger, one of the largest designer apparel brands globally, has signed a five-year contract with BT to provide a video conferencing solution which includes the industry’s first virtual fitting rooms.

Jointly developed with TANDBERG, now part of the new Cisco TelePresence Technology Group, the rooms enable immediate global ‘in-person’ communication and collaboration among Tommy Hilfiger’s designers and manufacturing facilities. The solution connects offices in Amsterdam, New York, Hong Kong and Tokyo, with potentially more units to follow.

The virtual fittings rooms – based upon BT’s Unified Communications Video solution coupled with Cisco’s TANDBERG technology – include add-ons such as mobile cameras and recording facilities to enable the design team – based in Amsterdam and New York – to collaborate faster and more effectively with the manufacturing team in Hong Kong. Teams will be able to discuss the development of every single piece of the collection face-to-face without having to take long-distance flights.

“We were impressed by BT’s knowledge and experience in the videoconferencing area. This, combined with the creative, innovative solution which the BT-Cisco team offered, made the decision easy,” said Fred Gehring, CEO Tommy Hilfiger Group. “The solution will bring us an immersive virtual meeting experience and save both time and money. Teams will be able to interact and collaborate as if they were in the same room, making us much more agile and competitive. We look forward to better and more regular communication between our entities across the globe.”