Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership – a limited-edition merch collection available nationwide on 5 August 2019 exclusively on Shop.PostMalone.com.
The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post Malone and Bud Light than ever before. The collection, all priced between $10 and $250, draws inspiration from Post Malone’s distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces.
“It’s cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them. Feels good to give the fans something that represents a good-ass time,” said Post Malone.
To kick-off the launch, Bud Light is hosting a New York City-based pop up shop for two-days only – Sunday, August 4th from 2-8PM and Monday, August 5th from 3-7PM at 89 Crosby Street, New York, NY 10012.
Following the pop-up activation, NYC fans have the chance to catch Post Malone perform on Bud Light’s Dive Bar Tour stage where he will return for an intimate show for fans and will announce when the full merch collection will be available online at shop.postmalone.com.
To follow the latest Bud Light Dive Bar Tour news, visitBudLight.com/DiveBarTour and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.