Budget ups online marketing for car rental

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Leading car rental company Budget UK has announced an increase in its online marketing presence. The Bracknell-based firm has committed an additional 25% of marketing spend into digital, focusing on digital creative, online media buying and paid-for search.

As part of the review of its marketing operation, Budget UK has taken on three new digital agencies, each with a remit to develop the firm’s online marketing strategy. Creative agency Acknowledgement will drive Budget’s creative digital solutions, Webliquid will be focusing on an online media buying strategy, and Unique Digital will be tasked with boosting Budget’s paid-for search offering.

The new agency hires are in addition to the existing relationship Budget has with Shiny Red, The Red Consultancy’s digital arm, which oversees the brand’s social media activity. The agencies will be working closely alongside each other to launch two online campaigns for Budget this autumn.

Darren Peacock, marketing communications manager, said: “We’re committed to responding to the needs of customers by maintaining continual customer engagement and our online focus will play a fundamental role in this. Given that a large proportion of our revenue is derived from online bookings, it’s crucial that we give ourselves every opportunity to publicise Budget’s offering in this space. We expect our three new agencies to help us achieve this key business objective and look forward to having long and fruitful professional relationships with them.”