Budweiser Brewing Group UK&I, a proud part of AB InBev, has today announced Amanda Coverdale as its new wholesale controller. She will be responsible for continuing to drive sales within the channel, following a year of significant investment in the Off-Trade, and will oversee relationships with Budweiser Brewing Group’s customers.
Coverdale will lead a team of six, reporting into Jessica Markowski, Sales Director for Convenience and Wholesale.
She joined Budweiser Brewing Group over six years ago, rising to national account manager for Co-op following roles in the SPAR and Booker Wholesale teams. Prior to this, Coverdale held a number of positions within commercial retail.
Coverdale, wholesale controller, Budweiser Brewing Group UK&I, says: “Consumer tastes and shopping habits have shifted dramatically during my time at Budweiser Brewing Group – from the rise of low and no alcohol options to environmentally conscious consumers demanding more sustainable products. I’m looking forward to helping our Wholesale Customers navigate the challenges and opportunities this changing landscape presents.
Jessica Markowski, sales director- convenience & wholesale, Budweiser Brewing Group UK&I, added: “As well as an in-depth knowledge of our business, Amanda brings considerable experience within the convenience space. This will be invaluable to helping our customers understand changing consumer behaviours, and when using key moments like the Euro 2020 to maximise sales and footfall. Amanda will be a real asset to the team, and I’m excited to see what we will achieve together.”