Budweiser has today pledged free beers to fans across England if the Lionesses reach next week’s FIFA Women’s World Cup Final.
The announcement follows the team’s 3-0 victory against Norway last night, which saw fans across the country come out to roar on the Lionesses. In response, Budweiser will give away 100,000 complimentary bottles of Budweiser should the Lionesses emerge victorious from next Tuesday’s semi-final against hosts France or the USA.
The beers will be available in retailers across England via a simple printable token, available to redeem following the final whistle in the event of an England win.
The pledge is part of Budweiser’s efforts to mobilise the nation behind the Lionesses, giving the team a chance to shine as they showcase their ambition and passion, on the road to making English sporting history. It has also brought together some of the country’s most inspiring female talent – including former footballer Rachel Yankey OBE; Moonlight and James Bond actor Naomie Harris OBE; and actor, model and entrepreneur Suki Waterhouse – to deliver an updated version of Queen Elizabeth I’s legendary Tilbury speech as an impassioned rallying cry to fans.
No England side has gone beyond the semi-final stage in a FIFA World Cup since the men’s side won in 1966.
The Lionesses reached the semi-finals in 2015 in Canada, losing 2-1 to Japan and eventually coming third via a 1-0 victory against Germany. The men’s team has fallen twice at this stage, losing on penalties to West Germany in 1990 after a 1-1 draw, and then 2-1 after extra time to Croatia in 2018.
Matt Leadbeater, marketing manager at Budweiser, said:“As official partner to the England Women’s Senior team, we wanted to take this moment to help bring a nation together to toast the Lionesses as they potentially step into history. We want everyone in the country to come together to lend their support – and we want as many people as possible to celebrate as one if the team reaches England’s first FIFA World Cup final in more than 50 years.
“To everyone cheering on the Lionesses – this Bud’s for you, and it’s on us.”
Rachel Yankey, former England footballer, said: “The England Women’s Senior Team has massively grown in stature in recent years and this summer’s tournament is set to be a watershed for the sport. The Lionesses are getting the recognition their talent, strength and determination merits and are rightly among the favourites for France. There’s lot of work to be done, but we should all be rooting for them to bring home England’s first footballing silverware since 1966.”
Fans will be able to get their hands on one of 25,000 four-packs of beer available for free – totalling 100,000 bottles of beer – in Budweiser’s pledge to the nation. To claim their £4 coupon to be redeemed against complimentary Budweiser, those of legal drinking age who are living in England should visit budbeer.co.uk after the match on Tuesday 1 July, register their details and download and print their coupon which can be redeemed at all major retailers against any Budweiser pack.*