‘Bunlimited’ by Struik Foods launches concept meal kit to the UK market

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Shaking up family meal times this Summer, Struik Foods Europe has launched the first hot dog meal kit ‘Bunlimited’ to the UK, hitting shelves nationwide this month.

Tapping into the ‘fast food at home’ trend, the Bunlimited offering showcases a range of premium hot dogs, vibrant toppings, and a delicious selection of sauces all in one convenient package, with the only addition being your favourite bread. Encouraging consumers to create ‘your dog, your way’, the kits come equipped with a range of tongue in cheek recipes for every taste using the various topping combinations.

Following a strong background in the grocery trade, Bunlimited is a new UK venture for Struik, which has created this next generation product to help add a splash of colour to family meal times.

Bryn Scadeng, head of marketing and innovation at Struik, is heading up the Bunlimited launch. ‘We believe that the Bunlimited concept is exactly what every busy household needs when they are looking for the next Friday night treat. Over the years we’ve seen the likes of Mexican and Indian meal kits take off, however the Bunlimited range adds a touch of personalisation that you might not find with other products on the market.

We want to make hot dogs fun again, and more importantly we want to bring back some quality. Our hot dogs contain 88% pork meat and we’re excited to inspire families during mealtimes with Bunlimited’s solution to a fast, easy and tasty dinner.’

With consumer eating habits evolving, Bunlimited is engaging with new Gen Z consumers that want to be more hands on. According to Mintel, 36% of consumers aged 10-17 and 31% of those aged 18-22 believe that being creative is an essential factor in developing as an adult. This represents the gap in the market for more food and drink brands to offer immersive experiences in the kitchen, encouraging people to step away from digital distractions, gain some cooking confidence and allow time for families and friends. (Mintel.com, 2018).

With a rich history in creating high-quality, convenient products, the Bunlimited launch marks the start of the company’s expansion in the UK, with Struik Foods Europe developing innovative NPD that will be supported by vibrant, experiential and social activity.

The Bunlimited meal kits (£3.50) recently launched in 500 Tesco stores across the country on August 6th, with all individual items below already available in 400 Asda stores.

All prices include:

  • Classic Hotdogs £2.00
  • Mexican hotdogs £2.00
  • Crispy onions £1.50
  • Curry crispy onions £1.50
  • Sliced Jalapenos £1.75
  • Sliced pickles £1.75
  • Mexican chipotle sauce £1.10
  • Honey mustard sauce £1.10