Butcher’s Pet Care appoints Geoff Eaton as group chairman


Butcher’s Pet Care has appointed Geoff Eaton as group chairman to bring independent leadership to the board as it seeks to deliver an ambitious international growth strategy.

Eaton: new role

Eaton: new role

Eaton, who boasts a career spanning 36 years, has extensive international leadership experience. He is also chairman of New England Seafood International, a fast growing supplier of high quality chilled fish to UK supermarkets and sushi chains in the UK and Europe, and NED at John Menzies Plc. Previously he was CEO of Uniq, the pan-European chilled convenience food manufacturer, where he led a successful six year turnaround.


Graham Baker, founder of Butcher’s Pet Care said: “In order to deliver on our ambitious international growth strategy it is important that we continue to strengthen the Board further and appoint people with proven commercial and business skills. I believe this is a positive step forward as Geoff has great industry connections and a wealth of experience in leading transformational change across a variety of businesses. I know that he is very much looking forward to working with Derek Evans, our managing director, and the board to take us to the next stage of our development, and I am excited to see how these plans unfold. I am very aware of the need to do the best for all stakeholders, including shareholders, employees and pensioners of Butcher’s Pet Care, and I am confident this new governance structure will ensure we continue to work together to do just that.”

Eaton said: “I am very pleased to be joining such a strong company with a great heritage and so much potential for growth, building on a solid foundation. I look forward to working with the executive team and using my experience to help develop and shape the business over the coming years.”

Evans said: “This is a very important point in the company’s development. We continue to grow Butcher’s Pet Care and are investing significantly behind our manufacturing capability and in expanding our product range for both dogs and cats. Geoff’s experience of growing and running businesses means that he is well placed to support, challenge and advise the executive team as we implement our strategies. I am looking forward to working with Geoff in what are set to be an exciting next few of years for the company.”