Canderel, the UK’s leading low-calorie sugar alternative brand, has launched an on-pack promotion offering consumers the chance to win up to £1,000 instantly. With a variety of cash prizes up for grabs, the promotion will run on Canderel red 75g jars and Canderel 300 tablet dispensers available from supermarkets nationwide.
Shoppers can enter the competition through a designated microsite, by imputing a unique code printed on the packs for an instant reveal and the chance to win cash prizes up to £ 1,000.
Running in conjunction with the ongoing You ‘CAN’ with Canderel activation launched in September, the campaign aims to highlight the brand’s versatility and encourage consumers to see Canderel as the difference between CAN and CAN’T.
Simona Mantovani, marketing manager at Merisan, says: “We know that cash prizes instantly make people smile and make life a little bit sweeter and with a number of larger prizes available, we believe this promotion will be a hit in the run up to the holidays. As a brand, Canderel is constantly encouraging consumers to enjoy life’s sweet moments without being bombarded with restrictions, and as the festive season can often lead to over-indulgence, the initiative will look to encourage shoppers to enjoy the holidays by making simple swaps.”
The promotion runs from 15 November 2018 until 31st January 2019 and will be supported by an ongoing marketing campaign.