Carrefour has partnered with PowaTag to introduce a new channel for donations to the Telethon, one of the most important charity events in France, in the retailer’s 50 biggest supermarkets across France on 5 and 6 December.
This innovative solution enables the public to make donations easily and securely via their mobile phones and get a receipt at the end of the process. A newsletter sent to all Carrefour customers will also raise awareness on the campaign.
This initiative will shortly be followed by a double page in Stylist, the free weekly women’s magazine on 11 December, which will enable more Telethon donators to engage with Carrefour and PowaTag. The PowaTag app (available for iOS and Android) will make the donations faster and more convenient than ever. By simply scanning the totems and the flyers displayed in Carrefour stores and choosing the amount to be donated, users can finalise the transaction within seconds through pre-entered payment information.
Michaël Sanrey, charity partnerships manager at Carrefour France, said: “We are delighted to be able to offer the public a new way to donate to the Telethon via their mobile phone. With PowaTag, donating to a great cause is literally a matter of seconds. We are certain that through this innovative technology the volume of donations will break the record this year”.
Jean-Marie Dessaignes, Powa Technologies general manager, said: “This campaign has a dual interest for Powa Technologies: it not only launches the first use of the ‘give now’ feature in France, but it’s also the first live partnership with Carrefour. We hope it will be the beginning of a long-term collaboration, which has the potential to revolutionise the French retail landscape by offering a more seamless and convenient experience to Carrefour’s customers, whether it is to donate to charities or for their everyday shopping.”