The expectations on companies to be transparent about their ways of working are greater than ever before. Nowhere more so than in the area of supply chain management. In our globalized economy, how businesses outsource as well as purchase
Articles in category: Opinion Time
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As retailers ready themselves for the busiest time of the year, many will leverage a variety of newer technologies to boost engagement with today’s digital savvy shoppers. And despite some analysts forecasting 2019 sales to remain relatively flat, according to
Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?
So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?
As Q4 begins and the end of 2019 quickly approaches, many marketers are looking ahead to 2020. Allocating budgets is a challenge when so much in this fast-moving industry is still unknown. Will Google surprise SEO specialists with sweeping new
Global floorcare market leader Vax is enjoying huge growth in its ‘direct to consumer’ e-commerce channel, because of very low overheads and bigger margins
Brexit uncertainty forcing supermarket suppliers to stockpile to meet customer demands, says Duff & Phelps
Despite the Brexit deadline looming ever closer, most of us are still in the dark as to how the UK will leave the European Union (EU). According to Duff & Phelps, the global advisor that protects, restores and maximises value
As 2019 comes to a close, we've got our eye on the marketing trends to watch for in the new year. New technology, new uses of social media, and new ways that people communicate and connect will all define marketing
Expanding their market share is the ultimate goal of retail businesses all around the world. There are plenty of marketing tactics that companies can employ in order to do this, including reaching out to new audiences in other languages through
Even if the UK finally leaves the European Union on 31 October, the bad news is, that isn’t the end. In fact, it’s just the beginning of a whole set of changes in trade and other processes that may occur
In the turbulent and ever-changing retail sector, there is one thing which is certain. Playing the same game you always have is going to get you nowhere. In an increasingly data-driven world, the champions of retail in the future will
As 21.7% of the world’s population – that’s 2.14 billion people – are expected to buy online by 2021, the CEO of a global luxury packaging company has said there needs to be a ‘synergy’ between e-commerce and in-store packaging
The latest figures show that online gambling is now the largest gambling sector in Britain, with 39% of all gambling taking place virtually last year.
Something is emerging in the old industrial areas, an exciting idea that is challenging the High Street and injecting the fun back into retail. The exact opposite of big box retailing, Boxpark, a food and retail park made out of
The toughest part of attracting new clients to a business is initially getting them in the door or onto a website. According to Marketo, 96 percent of first-time visitors to a site won’t buy at that time. But that doesn’t
Despite well-publicised struggles for high street stores, the UK retail industry registered over £380 billion in sales in 2018, which represented a third of all consumer spending and 5% of the country’s total GDP. Regardless of the negative headlines, it’s
More and more, companies are working on ways to get their marketing initiatives off the page or screen and into the real world, to create opportunities for people to interact with their brand up close. Effective experiential marketing causes a
As retail moves away from transaction-focused retail to service-oriented in-store offerings, many retailers are implementing initiatives to improve their in-store customer experience.
US teledentistry giant SmileDirectClub officially opens for business today to bring affordable and accessible clear aligner therapy to the UK. SmileDirectClub will open nine SmileShops in London, Manchester, and Birmingham, with the first opening in Hammersmith, Oxford Circus and Tower Bridge in London, and Crossway in Birmingham. SmileDirectClub will
Experiential marketing, also known as engagement marketing, is a hot topic in the modern marketing industry. Companies and brands are looking to create brand loyalty through experiences that breed trust and inspiration in consumers rather than gaining attention through
Any free ports in an EU storm? Boris’s No 10 speech introduces radical new tax-free zone plans, says ParcelHero
Britain’s new Prime Minister, Boris Johnson, is likely to create six new free ports with low or zero taxes if Britain leaves the EU without a deal on 31 October 31, claims the international parcel price comparison site ParcelHero. It
Employers in the retail sector know all too well the wistful day dreaming that comes with the summer months. As temperatures rise, holidays increase, and childcare demands become six weeks long, employers could turn down the rising heat their workers
Responding to the announcement of Rt Hon Boris Johnson MP as the new UK Prime Minister, Ian Wright CBE, FDF chief executive said: "The UK's largest manufacturing sector, food and drink, is central to our critical national infrastructure. The industry
Retailers need to start infrastructure preparations now to strike gold this Golden Quarter, says Claranet
Black Friday and Cyber Monday have become a fixture in the British retail calendar, and a much-needed boost to sales. As we pass the halfway point of 2019, Claranet has urged retailers to start preparing, stress-testing, and optimising their infrastructure
In order to run a successful business, two things need to be considered. One, the costs of running, and two, the cash flow that will support this. As you’re adding up the costs, you may be surprised at the different
The chances are that you have already experienced a moderate amount of success if you happen to own a retail-based website. Not only are these business models extremely flexible, but the capability of connecting with a massive virtual audience signifies