PPC advertising allows businesses to pay money for their ad to be shown on the Google search results pages.
Articles in category: Opinion Time
Opinion time is the voice of retailers & retail industry figures, find out what they have to say here on Retail Times
As the sun sets on another Christmas trading period, sales teams and strategists ponder of what went wrong and who won out over all. Perhaps the most surprising thing was just how tough it was for the grocers. The BRC
By Simon Underwood, partner and turnaround specialist, at accountancy firm, Menzies LLP and Martin Hamilton is a senior manager and retail sector specialist at the firm
The 2020 event season kicked off with NRF’s The Big Show earlier this month. This year’s event marked an increase in attendance over last year, with more than 38,000 participants. As attendees – and most in the retail space
If a picture is worth a thousand words, a video is worth even more. In fact, nearly 90 percent of consumers rely on videos to help them decide what to buy. Landing pages that include video get high conversion rates
Every year, retailers worldwide are left counting the cost of shoplifting and the entire industry reports losses in excess of $100 billion annually.
Unfortunately, as costly as they are, returns aren’t something that retailers can avoid, with customers wanting to return purchases for a variety of reasons.
f commerce is live retail. Here’s how it will happen at scale, by Jamil Ahmed, director and engineer at data transfer giant Solace
Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value a more personal experience, is the power of the traditional paid ad coming to an end?
The UK food industry must work together to ensure the latest plant-based and vegan products are authentic, according to food safety certification experts, Lloyd’s Register.
By Bella Bui, senior PPC manager at specialist Amazon e-commerce agency Melody, part of smp
Do you want your customers to be rewarded after completing a level in any game that they have downloaded on their phones? Do you want them to grab great offers and discounts from playing games? If the answer is 'yes',
Today’s Green Alliance report highlights how brands ditching plastic packaging and swapping to perceived ‘better alternative materials’ are potentially creating more harm to our planet. This firmly backs up the stance Belu has taken to help customers make the most
Disruption and uncertainty remain the biggest challenges facing apparel brands, retailers and their global supply chains heading into the new decade. Unpredictable and fast-moving changes to tariffs and trade, pressure to make smarter and faster decisions and demands for new
Anticipated developments in native advertising, structured data, and voice search could present huge opportunities for e-commerce brands in 2020 and beyond, according to a new trends white paper released today.
The digital marketing campaign has become an essential part of any business. More than ever, consumers turn to the online world to invest in products and services. From customer reviews to online user guides, your digital footprint needs to make
By Hilary Rundle, director at Bis Henderson Recruitment
2019 was the year when the wine industry collectively noted the decline in consumption and started to set the wheels in motion to counteract this negative trend.
The online gambling industry in the United Kingdom is on track to become a much safer environment in 2020 as newly introduced rules start to have an impact.
Nikki Baird, VP Retail Innovation at Aptos, shares her predictions for the world of retail in 2020
2019 was full of headlines about the struggling high street and Brexit uncertainty. With so many unknowns, it’s challenging to correctly predict the trends that will shape 2020, but it’s not all doom and gloom.
Ben Stirling, MD of Webloyalty, the provider of market-leading reward platforms
Bricks-and-mortar retailers have barely seen a week pass by in the last few years without another bad news story hitting the headlines. Stagnant high streets, currency fluctuations, political uncertainty, stuttering consumer confidence, CVAs, disruptive competitors – you name it, retailers
Symphony RetailAI forecasts a significant transformation for physical stores, a complementary working-alliance between man and machine, and a much-needed reduction in food waste – along with two additional predictions for the roaring 2020s.
Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have