Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value a more personal experience, is the power of the traditional paid ad coming to an end?
Articles in category: Comment
The comment column is for retail professionals to have their say. Whether responding to published opinion, reacting to or challenging reports or commenting on retail trends and predictions this is where you can gauge sentiment on all sorts of retail focussed topics.
The UK food industry must work together to ensure the latest plant-based and vegan products are authentic, according to food safety certification experts, Lloyd’s Register.
By Bella Bui, senior PPC manager at specialist Amazon e-commerce agency Melody, part of smp
Today’s Green Alliance report highlights how brands ditching plastic packaging and swapping to perceived ‘better alternative materials’ are potentially creating more harm to our planet. This firmly backs up the stance Belu has taken to help customers make the most
Disruption and uncertainty remain the biggest challenges facing apparel brands, retailers and their global supply chains heading into the new decade. Unpredictable and fast-moving changes to tariffs and trade, pressure to make smarter and faster decisions and demands for new
Anticipated developments in native advertising, structured data, and voice search could present huge opportunities for e-commerce brands in 2020 and beyond, according to a new trends white paper released today.
The digital marketing campaign has become an essential part of any business. More than ever, consumers turn to the online world to invest in products and services. From customer reviews to online user guides, your digital footprint needs to make
By Hilary Rundle, director at Bis Henderson Recruitment
2019 was the year when the wine industry collectively noted the decline in consumption and started to set the wheels in motion to counteract this negative trend.
The online gambling industry in the United Kingdom is on track to become a much safer environment in 2020 as newly introduced rules start to have an impact.
Nikki Baird, VP Retail Innovation at Aptos, shares her predictions for the world of retail in 2020
2019 was full of headlines about the struggling high street and Brexit uncertainty. With so many unknowns, it’s challenging to correctly predict the trends that will shape 2020, but it’s not all doom and gloom.
Ben Stirling, MD of Webloyalty, the provider of market-leading reward platforms
Bricks-and-mortar retailers have barely seen a week pass by in the last few years without another bad news story hitting the headlines. Stagnant high streets, currency fluctuations, political uncertainty, stuttering consumer confidence, CVAs, disruptive competitors – you name it, retailers
Symphony RetailAI forecasts a significant transformation for physical stores, a complementary working-alliance between man and machine, and a much-needed reduction in food waste – along with two additional predictions for the roaring 2020s.
Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have
Online security company, Infoblox, have outlined five steps for retailers to protect themselves and keep their customers safe online this shopping season
Every couple of months, there’s another story proclaiming that the time is nigh for physical stores - a recent report actually revealed that Britain’s high street lost more than 2,400 shops last year. Yet, new store openings are seen to
2020 is almost here, and if you’re in retail, you’re likely wondering what the next 12 months will bring. For me, there are three key trends to watch.
Ben Stirling, managing director, of Webloyalty, the provider of market-leading reward platforms, sounds the death knell for Black Friday: “Consumers should enjoy the Black Friday deals while they can because as it stands, the model is not sustainable for British
Don’t let Black Friday turn into blackout Friday – five top tips for e-commerce success from Varnish Software
Black Friday – the mere utterance of these words can either make excited shoppers froth at the mouth or send shivers up the virtual spines of online brands who aren’t prepared for one of the busiest shopping days of the
The expectations on companies to be transparent about their ways of working are greater than ever before. Nowhere more so than in the area of supply chain management. In our globalized economy, how businesses outsource as well as purchase
As retailers ready themselves for the busiest time of the year, many will leverage a variety of newer technologies to boost engagement with today’s digital savvy shoppers. And despite some analysts forecasting 2019 sales to remain relatively flat, according to
Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?
So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?
As Q4 begins and the end of 2019 quickly approaches, many marketers are looking ahead to 2020. Allocating budgets is a challenge when so much in this fast-moving industry is still unknown. Will Google surprise SEO specialists with sweeping new