Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have
Articles in category: Opinion Time
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Online security company, Infoblox, have outlined five steps for retailers to protect themselves and keep their customers safe online this shopping season
The countdown to Christmas is on; the trade is filing last orders, while consumers turn their thoughts to the festive food and drink shop. As retailers and the on-premise gear up and stock up, Kingsland Drinks’ Jo Taylorson, comments on
Every couple of months, there’s another story proclaiming that the time is nigh for physical stores - a recent report actually revealed that Britain’s high street lost more than 2,400 shops last year. Yet, new store openings are seen to
2020 is almost here, and if you’re in retail, you’re likely wondering what the next 12 months will bring. For me, there are three key trends to watch.
Ben Stirling, managing director, of Webloyalty, the provider of market-leading reward platforms, sounds the death knell for Black Friday: “Consumers should enjoy the Black Friday deals while they can because as it stands, the model is not sustainable for British
Don’t let Black Friday turn into blackout Friday – five top tips for e-commerce success from Varnish Software
Black Friday – the mere utterance of these words can either make excited shoppers froth at the mouth or send shivers up the virtual spines of online brands who aren’t prepared for one of the busiest shopping days of the
Why it works: green credentials become table stakes for retailers’ graphic display solutions, says Leach
Over the past few years – as the general population has increased its awareness of the environmental issues at large in society – retailers have had to adopt a greater ‘eco stance’ in the quest to attract customers and protect
The expectations on companies to be transparent about their ways of working are greater than ever before. Nowhere more so than in the area of supply chain management. In our globalized economy, how businesses outsource as well as purchase
As retailers ready themselves for the busiest time of the year, many will leverage a variety of newer technologies to boost engagement with today’s digital savvy shoppers. And despite some analysts forecasting 2019 sales to remain relatively flat, according to
Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?
So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?
As Q4 begins and the end of 2019 quickly approaches, many marketers are looking ahead to 2020. Allocating budgets is a challenge when so much in this fast-moving industry is still unknown. Will Google surprise SEO specialists with sweeping new
Global floorcare market leader Vax is enjoying huge growth in its ‘direct to consumer’ e-commerce channel, because of very low overheads and bigger margins
Brexit uncertainty forcing supermarket suppliers to stockpile to meet customer demands, says Duff & Phelps
Despite the Brexit deadline looming ever closer, most of us are still in the dark as to how the UK will leave the European Union (EU). According to Duff & Phelps, the global advisor that protects, restores and maximises value
As 2019 comes to a close, we've got our eye on the marketing trends to watch for in the new year. New technology, new uses of social media, and new ways that people communicate and connect will all define marketing
Expanding their market share is the ultimate goal of retail businesses all around the world. There are plenty of marketing tactics that companies can employ in order to do this, including reaching out to new audiences in other languages through
Even if the UK finally leaves the European Union on 31 October, the bad news is, that isn’t the end. In fact, it’s just the beginning of a whole set of changes in trade and other processes that may occur
In the turbulent and ever-changing retail sector, there is one thing which is certain. Playing the same game you always have is going to get you nowhere. In an increasingly data-driven world, the champions of retail in the future will
As 21.7% of the world’s population – that’s 2.14 billion people – are expected to buy online by 2021, the CEO of a global luxury packaging company has said there needs to be a ‘synergy’ between e-commerce and in-store packaging
The latest figures show that online gambling is now the largest gambling sector in Britain, with 39% of all gambling taking place virtually last year.
Something is emerging in the old industrial areas, an exciting idea that is challenging the High Street and injecting the fun back into retail. The exact opposite of big box retailing, Boxpark, a food and retail park made out of
The toughest part of attracting new clients to a business is initially getting them in the door or onto a website. According to Marketo, 96 percent of first-time visitors to a site won’t buy at that time. But that doesn’t
Despite well-publicised struggles for high street stores, the UK retail industry registered over £380 billion in sales in 2018, which represented a third of all consumer spending and 5% of the country’s total GDP. Regardless of the negative headlines, it’s
More and more, companies are working on ways to get their marketing initiatives off the page or screen and into the real world, to create opportunities for people to interact with their brand up close. Effective experiential marketing causes a
As retail moves away from transaction-focused retail to service-oriented in-store offerings, many retailers are implementing initiatives to improve their in-store customer experience.