Articles in category: Beer

NFU & St Peter’s Brewery team up to launch Centenary Ale

A delicious new ale, Farmer's Flagon, has launched to mark 100 years of the NFU in Suffolk.

Didsbury Gin creator, Alderman’s Drinks, launches ARLU RUM brand

Move over gin, it’s time to spice things up with rum this Spring. Enter ARLU RUM’s bold, punchy, flavoursome range of rums – guaranteed to lift spirits this March.

Molson Coors partners with e.fundamentals to help drive online sales

Molson Coors, one of the world’s largest brewers, has partnered with e-commerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK.

I’m Still Standing Brewing Co., opens up new drinks sector with ZAG

A new drinks sector has opened up in the UK - thanks to the launch of ZAG which is causing a stir in the industry.

Borough Market celebrates 21 years with limited edition wet hop IPA

In what has now become a yearly tradition, Borough Market is releasing its new limited-edition sustainably packaged beer brewed with freshly picked wet hops grown in the iconic Market Hall. This ‘Wet Hop IPA’ is a refreshing sessionable but full-bodied

AMSTEL extends CONMEBOL Libertadores partnership and adds CONMEBOL Sudamericana sponsorship until 2024

As South America prepares for the CONMEBOL Libertadores final, Amstel has announced it has extended its partnership, including the CONMEBOL Libertadores and the new addition of the CONMEBOL Sudamericana, through to 2024.

Cobra Beer launches Cobra Zero, 0% alcohol offering

Following the launch of Cobra Beer’s new visual brand identity in April 2019, the brand is delighted to announce that Cobra Zero, the 0% alcohol offering and final product to join the new branding, has been relaunched, complete with a

Budweiser celebrates Global Football Champion in latest Beer of Kings campaign

Budweiser Brewing Group UK&I, a proud part of Anheuser-Busch InBev (AB InBev), announces that its global brand, Budweiser, has launched a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish national team, as

Old Speckled Hen brings back ‘Henry the Fox’ after 25 years in new ‘Drink Curious’ campaign

Old Speckled Hen, the UK’s number one premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist. Created by independent creative agency isobel and their newly formed comedy department, the new brand campaign features

Fourpure Brewing Co. launches new packaging design

Stalwart of the London craft beer scene, Bermondsey-based Fourpure Brewing Co., has announced a cross-business rebrand launching this September. The dynamic new look, which quite uniquely was managed entirely through Fourpure’s in-house brand and design team, is positioned to reflect

Taste the galaxy with new ‘The Original Stormtrooper’ Beers

St Peter's Brewery has unveiled The Original Stormtrooper, two delicious new beers launched just in time for the ninth and final instalment of the famous film franchise.

New Peaky Blinder craft lager cans launched ahead of a summer of sport

Sadler’s Brewing Co., a six-generation, family-run craft brewery has announced strategic partnerships with two prominent football teams in its heartland; Sadler’s Peaky Blinder Lager has become Birmingham City Football Club’s back-of-shirt sponsor and West Bromwich Albion’s official beer partner. Both

Toast Ale launches cans with bold and purposeful rebrand

Food production is the biggest contributor to climate change, but one third of all food is wasted. Toast Ale wants to change this. The planet-saving, certified B Corp brand brews beer from surplus fresh bread and uses its profits to

Bud Light and Post Malone collaborate on limited edition merch collection

Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership – a limited-edition merch collection available nationwide on 5 August 2019 exclusively on Shop.PostMalone.com. The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as

Budweiser announces global partnerships with Premier League and LaLiga

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announces two multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™, Budweiser’s association with football is well-known.

Michelob ULTRA rolls out new bottle format

Michelob ULTRA - the latest addition to Budweiser Brewing Group UK&I’s premium beer portfolio – has announced the arrival of a new bottle format.

Corona launches limited edition four-pack to support beach cleans across the country

Corona, the UK’s best-selling sunshine beer and one of the top 10 beer brands in the UK with value sales increasing by 15.4%, is launching a limited-edition four-pack of Corona to help fund vital beach cleans across the UK.

Budweiser pledges free beers to fans nationwide if Lionesses make history this Tuesday

Budweiser has today pledged free beers to fans across England if the Lionesses reach next week’s FIFA Women’s World Cup Final.

Budweiser announces the launch of its Fly the Flag campaign to support Pride

Budweiser is proud to announce the launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Virgin Sport announces Official Beer Partner: Michelob ULTRA

Virgin Sport and Michelob ULTRA today announce a partnership to champion living fit and living fun, for those who lead an active, balanced lifestyle.

SALITOS launches the original Cerveza Lager beer

SALITOS goes back to its roots with the launch of its original recipe Latin American Cerveza. The new bottle stays faithful to its heritage, especially with its appealing retro design. The original SALITOS Cerveza has a long, international success story.