West Berkshire Brewery partners with Reuben’s Brews
The award-winning West Berkshire Brewery has partnered with Seattle based Reuben's Brews, to brew and distribute its range of beers for the UK market.
Articles in category: Beer
Jordan Henderson joins Budweiser’s #TeamZero to help kick off 2021 with a successful Dry January
Liverpool FC captain and England vice-captain Jordan Henderson has today announced a move to a new team this January - #TeamZero, an initiative from Budweiser to encourage consumers to make smart drinking choices.
Coastal inspired beer brand marks sales target with charity donation
Yorkshire based beer brewers, Lost at Sea, have today marked their 20,000th sale with a £1,000 donation to the RNLI. The brewery started by two brothers, Mike and Ollie, was inspired by their grandfather’s tales of life as a seaside
Bud Light teams up with esports legends Fnatic for on-pack promotion
Bud Light, a proud part of Budweiser Brewing Group UK&I’s portfolio, has partnered with Fnatic, the most successful esports team of the last decade, to launch the first ever beer and esports on-pack promotion in Europe.
BrewDog launches 2020 advent calendar, with support from DS Smith and Glenhaze
The Covid-19 pandemic has brought on radical changes to life as we know it, and as tighter restrictions are imposed, brewery company BrewDog is determined to ensure the magic and excitement of Christmas can be allowed the chance to thrive.
Estrella Damm reinforces commitment to sustainable practices to protect oceans and environment
Estrella Damm, the beer of Barcelona, is launching a new, nationwide TV and social media campaign for the UK market as it reinforces its commitment to sustainable practices to protect our oceans and environment.
Budweiser kicks off Premier League competition
Budweiser, the official beer of the English Premier League, has today announced the launch of a brand new on-pack competition and limited-edition Premier League packs to celebrate the return of the football season.
Lidl to launch keg of Golden Hobgoblin Beer
With autumn drawing in, many of us will be making the most of a night in at home. And Lidl has the perfect accompaniment to Saturday night TV marathons with the Golden Hobgoblin Keg (£12.99). Holding just over eight pints
West Berkshire Brewery produces lager to support child battling with cancer
WBB, producer of Good Old Boy & Renegade Lager, has launched an ‘Unbeatable Lager’ to help raise funds and support for the Unbeatable Eva campaign. Eva is fighting a devastating cancer called DIPG, this is an incredibly rare form of
Budweiser announces long-term partnership with global football icon Lionel Messi
Today, Budweiser announces a long-term partnership with global football icon Lionel Messi. Admired by fans and respected by rivals, the King of Beers is celebrating his journey to the pinnacle of global football, defined by his commitment and relentless determination
Heineken marks the return of the UEFA Champions League by draping the host city of Lisbon in green
The wait is over. The UEFA Champions League is back and, to celebrate its return, Heineken® has symbolically 'painted' the city of Lisbon, Portugal, where the tournament will reach its conclusion between 12 and 23 August.
Heineken 0.0% partners with UEFA Europa League
HEINEKEN today announces its flagship non-alcoholic beer brand, Heineken 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5 August 2020. The partnership represents the largest ever single sponsorship deal involving a non-alcoholic beer brand.
Corona debuts Rediscover Paradise initiative to inspire Brits to explore the outdoors
As the UK emerges from lockdown, Corona is looking to inspire the nation to rediscover the power of the outdoors and help people disconnect in order to reconnect with the natural world.
Budweiser Brewing Group UK&I grabs #1 brewer spot
Budweiser Brewing Group UK&I, part of AB InBev, today reveals it has become the number one brewer by volume in the UK, responsible for 24.8% of the volume share of beer produced in the UK YTD (YTD 13.06, Volume share
IMG appointed by AB InBev for product licensing in key territories
IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s world-renowned brands, including Budweiser, Stella Artois, Beck’s, Leffe and more.
Budweiser Brewing Group UK&I helps keeps beer on shelves with Direct To Store deliveries
Budweiser Brewing Group UK&I, a proud part of AB InBev, has revealed the new models it has implemented since the start of lockdown to ensure rapid delivery of beers to some of the UK’s biggest retailers. These models have enabled
Budweiser Zero and Stella Artois Alcohol Free launch in off-trade
Budweiser Brewing Group UK&I, a proud part of AB InBev, has today announced the addition of two new beers to its no and low portfolio - Budweiser Zero and Stella Artois Alcohol Free.
NFU & St Peter’s Brewery team up to launch Centenary Ale
A delicious new ale, Farmer's Flagon, has launched to mark 100 years of the NFU in Suffolk.
Didsbury Gin creator, Alderman’s Drinks, launches ARLU RUM brand
Move over gin, it’s time to spice things up with rum this Spring. Enter ARLU RUM’s bold, punchy, flavoursome range of rums – guaranteed to lift spirits this March.
Molson Coors partners with e.fundamentals to help drive online sales
Molson Coors, one of the world’s largest brewers, has partnered with e-commerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK.
I’m Still Standing Brewing Co., opens up new drinks sector with ZAG
A new drinks sector has opened up in the UK - thanks to the launch of ZAG which is causing a stir in the industry.
Borough Market celebrates 21 years with limited edition wet hop IPA
In what has now become a yearly tradition, Borough Market is releasing its new limited-edition sustainably packaged beer brewed with freshly picked wet hops grown in the iconic Market Hall. This ‘Wet Hop IPA’ is a refreshing sessionable but full-bodied
AMSTEL extends CONMEBOL Libertadores partnership and adds CONMEBOL Sudamericana sponsorship until 2024
As South America prepares for the CONMEBOL Libertadores final, Amstel has announced it has extended its partnership, including the CONMEBOL Libertadores and the new addition of the CONMEBOL Sudamericana, through to 2024.
Cobra Beer launches Cobra Zero, 0% alcohol offering
Following the launch of Cobra Beer’s new visual brand identity in April 2019, the brand is delighted to announce that Cobra Zero, the 0% alcohol offering and final product to join the new branding, has been relaunched, complete with a
Budweiser celebrates Global Football Champion in latest Beer of Kings campaign
Budweiser Brewing Group UK&I, a proud part of Anheuser-Busch InBev (AB InBev), announces that its global brand, Budweiser, has launched a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish national team, as
