Virgin Sport announces Official Beer Partner: Michelob ULTRA
Virgin Sport and Michelob ULTRA today announce a partnership to champion living fit and living fun, for those who lead an active, balanced lifestyle.
Articles in category: Beer
SALITOS launches the original Cerveza Lager beer
SALITOS goes back to its roots with the launch of its original recipe Latin American Cerveza. The new bottle stays faithful to its heritage, especially with its appealing retro design. The original SALITOS Cerveza has a long, international success story.
Budweiser raises a glass to women’s football by announcing partnership with the Lionesses
Budweiser, the world’s largest brewer has today announced a landmark new sponsorship, as the iconic beer brand becomes an Official Partner and the Official Beer of the England Women’s Football Team.
St Peter’s scores gluten free listing with Sainsbury’s
Suffolk-based brewery, St Peter's, has just secured an important listing for its Dark Gluten Free Beer in Sainsbury's stores across the UK.
New Raspberry & Elderflower Ale for St Peter’s
St Peter's Brewery has created a delicious and summery new ale exclusively for Morrisons Beer Festival.
Beck’s releases six limited-edition new label designs to stores across the UK
Beck’s beer, the most popular German beer brand in the world, is launching six brand new label designs as part of its “Be Kreativ” campaign.
Premium, light beer, Michelob ULTRA, set for UK launch
AB InBev, the world’s leading brewer, will launch its iconic Michelob ULTRA brand in the UK; a premium light beer that doesn’t compromise on taste. Michelob ULTRA has been brewed for those who care about wellness and enjoying a beer
Cobra Beer’s first gluten free beer rolls out across Asda stores
Cobra Beer’s first Gluten Free beer has been rolled out across Asda stores and online with Ocado in the UK this month alongside its Premium Beer, before being introduced to a wider range of customers later in the year. Successfully trialled
Bud Light announces new sponsorship of the England Men’s Football Team
Bud Light has today announced a landmark sponsorship, as the beer giant becomes an Official Partner of the England Senior Men’s Team, and Official Beer of the England Senior Men’s Team. Bud Light’s position as Official Partner will see the brand
Stella Artois launches gluten-free beer
AB InBev reveals it will be launching a new gluten-free variant of Stella Artois, Stella Artois Gluten Free, making the UK’s favourite alcohol brand more accessible to a wider range of consumers.
Budweiser pledges free beer if England win World Cup
Budweiser has today announced free beer for the nation. That is, if the 2018 FIFA World Cup trophy is won by England and brought back to the country for the first time since 1966.
Budweiser celebrates euphoria of 2018 FIFA World Cup with nationwide retail activity
Budweiser today announces its plans to work with retailers to celebrate fan euphoria surrounding this year’s FIFA World Cup tournament. In order to drive football into stores and boost rate of sale, Budweiser is launching a two-hour delivery with Amazon
EAT. partners with Toast Ale to turn its surplus fresh bread into craft beer in a bid to tackle food waste
EAT. has announced a unique partnership with Toast Ale which sees the high street brand giving surplus crusts of bread to Toast, who turn it into their award-winning range of craft ales and lagers which is then sold in store.
Ale to mark Manchester Beer Week to be brewed by cross-Pennine collaboration
limited edition Summer Pale Ale brewed to mark Manchester Beer Week is to be sold in the Co-op. Manchester’s JW Lees brewery, which has been brewing real ales since 1828, and Leeds craft brewery Northern Monk, have put cross-Pennine
Stella Artois launches limited-edition packaging for Wimbledon tickets giveaway
To celebrate the fifth year of the partnership, Stella Artois is releasing a limited-edition pack design, with an on-pack competition for tickets to The Championships, Wimbledon Finals
Wolseley UK works with Salmon to consolidate its multi-channel business
Global eCommerce consultancy Salmon today announces how it has recently helped Wolseley UK to bring together the brands that represent its plumb, parts, pipe, drain and climate businesses online in the UK.
Glamorgan Brewing Company favourites now at Tesco stores across Wales
It the first time the Llantrisant based brewery has worked with Tesco, joining a host of famous brewing names in the beer aisles of the supermarket chain. The three lines - Glamorgan Cwrw Gorslas, Glamorgan Welsh Pale Ale and Jemima’s Pitchfork
“WOOOHOOO!” Corona wants to restore pride
Corona, the UK’s number one sunshine beer has found that Brits spend a whopping 95% of their work lives indoors, spending just over an hour outside on an average work day.
Stella Artois launches new pack format and limited-edition design
AB InBev has developed limited-edition packaging for Stella Artois to coincide with the Christmas period. The four-pack tote is designed to provide a new unwrapping ritual, with an easy-open tab running around the centre of the pack. The rounded edges and
Skinny Lager wins further national listing in Asda stores
Skinny Lager continues its rapid growth with another national listing, having secured the launch of its four pack SKUs into 436 ASDA stores across the UK. Manufactured by British-based SkinnyBrands Ltd, the low calorie, full flavour lager is already available in
Scottish craft brewer, Innis & Gunn, launches new unified brand identity across core range packaging
Innis & Gunn, one of the UK’s most successful international craft brewers, has unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.
Skinny Lager lager wins a listing in Tesco stores for 12-pack and four pack
Skinny Lager has secured a listing which will see its new 12 pack and four pack SKUs launch into Tesco stores throughout the UK. Manufactured by British-based SkinnyBrands Ltd, Skinny Lager appeared on-shelf ahead of the August Bank Holiday in
West Berkshire Brewery takes home two awards in the Champion Beer Of Britain Competition
West Berkshire Brewery are proud to announce that two of their ales have won awards in the prestigious CAMRA Champion Beer of Britain Competition, 2017. Announced at the Great British Beer Festival, the brewery’s flagship ale, Good Old Boy, has
New Corona campaign offers consumers a ‘Passport to Paradise’
AB InBev is supporting customers this summer with its first pan-European promotional campaign for Corona, the UK’s best-selling sunshine beer, offering consumers the chance to experience the trip of a lifetime. Building on the success of Corona’s This Is Living campaign,
Stella Artois serves the perfect match with The Championships, Wimbledon 2017
Stella Artois, the UK’s number one premium beer brand, is serving one to remember by partnering withThe Championships, Wimbledon 2017 for the fourth time. Building on the success of previous years, the partnership aims to further drive perceptions of Stella Artois,
