AB InBev, the world’s leading brewer, will launch its iconic Michelob ULTRA brand in the UK; a premium light beer that doesn’t compromise on taste. Michelob ULTRA has been brewed for those who care about wellness and enjoying a beer
Articles in category: Beer
Cobra Beer’s first Gluten Free beer has been rolled out across Asda stores and online with Ocado in the UK this month alongside its Premium Beer, before being introduced to a wider range of customers later in the year. Successfully trialled
Bud Light has today announced a landmark sponsorship, as the beer giant becomes an Official Partner of the England Senior Men’s Team, and Official Beer of the England Senior Men’s Team. Bud Light’s position as Official Partner will see the brand
AB InBev reveals it will be launching a new gluten-free variant of Stella Artois, Stella Artois Gluten Free, making the UK’s favourite alcohol brand more accessible to a wider range of consumers.
Budweiser has today announced free beer for the nation. That is, if the 2018 FIFA World Cup trophy is won by England and brought back to the country for the first time since 1966.
Budweiser today announces its plans to work with retailers to celebrate fan euphoria surrounding this year’s FIFA World Cup tournament. In order to drive football into stores and boost rate of sale, Budweiser is launching a two-hour delivery with Amazon
EAT. partners with Toast Ale to turn its surplus fresh bread into craft beer in a bid to tackle food waste
EAT. has announced a unique partnership with Toast Ale which sees the high street brand giving surplus crusts of bread to Toast, who turn it into their award-winning range of craft ales and lagers which is then sold in store.
limited edition Summer Pale Ale brewed to mark Manchester Beer Week is to be sold in the Co-op. Manchester’s JW Lees brewery, which has been brewing real ales since 1828, and Leeds craft brewery Northern Monk, have put cross-Pennine
To celebrate the fifth year of the partnership, Stella Artois is releasing a limited-edition pack design, with an on-pack competition for tickets to The Championships, Wimbledon Finals
Global eCommerce consultancy Salmon today announces how it has recently helped Wolseley UK to bring together the brands that represent its plumb, parts, pipe, drain and climate businesses online in the UK.
It the first time the Llantrisant based brewery has worked with Tesco, joining a host of famous brewing names in the beer aisles of the supermarket chain. The three lines - Glamorgan Cwrw Gorslas, Glamorgan Welsh Pale Ale and Jemima’s Pitchfork
Corona, the UK’s number one sunshine beer has found that Brits spend a whopping 95% of their work lives indoors, spending just over an hour outside on an average work day.
AB InBev has developed limited-edition packaging for Stella Artois to coincide with the Christmas period. The four-pack tote is designed to provide a new unwrapping ritual, with an easy-open tab running around the centre of the pack. The rounded edges and
Skinny Lager continues its rapid growth with another national listing, having secured the launch of its four pack SKUs into 436 ASDA stores across the UK. Manufactured by British-based SkinnyBrands Ltd, the low calorie, full flavour lager is already available in
Scottish craft brewer, Innis & Gunn, launches new unified brand identity across core range packaging
Innis & Gunn, one of the UK’s most successful international craft brewers, has unveiled a brand new look with a unifying packaging rebrand across its core barrel-aged and craft brewed beers range.
Skinny Lager has secured a listing which will see its new 12 pack and four pack SKUs launch into Tesco stores throughout the UK. Manufactured by British-based SkinnyBrands Ltd, Skinny Lager appeared on-shelf ahead of the August Bank Holiday in
West Berkshire Brewery are proud to announce that two of their ales have won awards in the prestigious CAMRA Champion Beer of Britain Competition, 2017. Announced at the Great British Beer Festival, the brewery’s flagship ale, Good Old Boy, has
AB InBev is supporting customers this summer with its first pan-European promotional campaign for Corona, the UK’s best-selling sunshine beer, offering consumers the chance to experience the trip of a lifetime. Building on the success of Corona’s This Is Living campaign,
Stella Artois, the UK’s number one premium beer brand, is serving one to remember by partnering withThe Championships, Wimbledon 2017 for the fourth time. Building on the success of previous years, the partnership aims to further drive perceptions of Stella Artois,
6Somewhere has formed a partnership with the two top French cidre makers in Normandie – The Huet family and the Dupont family. These two cideries have been crafting their cidre for more than 125 years and have created three delicious
Pernod Ricard is to feature nutritional information on all its strategic brands. All of its international strategic spirits brands have already published nutritional information pages on their respective websites, as well as most of its wine and champagne brands and
AB InBev has announced the return of one of its best-loved brand partnerships, by reuniting Boddingtons and Melanie Sykes 20 years on from the first-airing of the iconic adverts.
Bud Light, America’s favourite beer, has officially landed in the UK , representing the biggest ever brand launch by AB InBev UK.
The launch of a US specific beer has proved a coup for St Peter's Brewery as Dirty Tackle wins a listing with World Market Products Stores in the states. With 259 stores across the US, World Market Products is a significant
Yorkshire based Little Valley Brewery has strengthened its retail presence, with its limited edition LVB X now stocked across 11 selected Booths stores. The premium beer hit Booths shelves this week and is expected to perform well over the festive