Chicago brewer Goose Island Beer Co is launching a hop-based activation known as ‘Hoppy Hour’ in major supermarket Tesco in response to a surge in demand for craft beer.
Articles in category: Beer
Stella Artois, the world’s best-selling Belgian beer, unveils their limited edition packaging and Christmas gifts to make festive gatherings even more magical this year. Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to
Camden Town Brewery, the leading London craft brewery, is readying itself for the launch of its latest limited edition lager, an Oktoberfest special. Oktoberfest has been brewed in honour of the brewery’s love affair with all things German. Inspired by Bavaria,
Amigos Tequila Beer is launching a vibrant new identity alongside plenty of exciting activity planned for the upcoming year. Amigos Tequila Beer is a golden, easy-drinking beer with the zing of South American limes and the flavour punch of Mexican tequila.
Seeing a gap in the market for a delicious, full-bodied alcohol free beer that really tastes as good as the real thing, St Peter's Brewery has launched St Peter's Without, a three-year project and a major investment for
Budweiser has today announced the release of a limited edition brew in collaboration with iconic Dutch DJ and producer, Tiësto. The beer brand and DJ have joined forces to create a limited edition brew made by infusing it with the
Corona returns with SunSets, the brand’s largest collection of festivals and events in the world, bringing to life the transformative moment of sunset through music and culture. Now in its third year, these celebrations will continue throughout the year with
Today Stella Artois unveils trade plans to mark its partnership with The Championships, Wimbledon, including limited edition packaging. At the forefront of Stella Artois’ Wimbledon trade programme is its new limited edition packaging for both bottles and cans, including a
Yorkshire brewery, Little Valley, has further strengthened its retail output with a new listing in Morrisons. The brewery has announced that its Tod’s Blonde will now be available in selected supermarkets across Yorkshire as well as online via the Morrisons
Stella Artois Cidre has unveiled bold new packaging that captures the superior quality of their apple and fruit ciders in a striking, sophisticated visual. The sophisticated new look and feel further reinforces Stella Artois Cidre’s premium positioning and is a clear
Stella Artois has unveiled a new bottle design and refined secondary packaging designed to continue to elevate the consumer experience in premium drinking occasions. The new design is being rolled out in conjunction with the brand’s Be Legacy campaign, which
CORONA launches ‘This Is Living’: tapping into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global
Yorkshire-based brewery, Little Valley, has launched three limited edition beers to urge the nation to take their stance on the EU debate. The beers aim to ignite the conversation among Britain’s undecided masses and encourage them to vote in the
Budweiser has announced the launch of Twist-Offs in the UK - making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for
With under a month to go until the 2016 Crabbie’s Grand National, the UK’s number one selling Alcoholic Ginger Beer is showing its commitment to the trade by investing a significant six figure sum into supporting festival activation. Launching this month
Leading Japanese premium lager Asahi is inviting customers to take part in a super-slow motion video booth experience, where a single sip of beer lasts for up to half a minute. The ‘Asahi Slow-Mo Booth’, enables up to four people to
BrewDog has become the latest brewery to embrace veganism by registering 23 of its beers, including flagship brews Punk IPA and Five AM Red, with The Vegan Society’s Vegan Trademark.
Budweiser has announced that it is partnering with Tesco, continuing the strong relationship between the retailer and beer brand, to launch an e-commerce campaign in time for Christmas. Together, Budweiser and Tesco are launching an online purchase promotion supported by
Spitfire Gold, a new light golden ale from Britain’s oldest brewer, Shepherd Neame, is now available in a 500ml bottle (abv 4.3%).
Whitstable Bay Blonde, the premium lager from Shepherd Neame’s Faversham Steam Brewery, is sporting new packaging for its 12x330ml SKU to achieve better stand-out on shelf. A contemporary refreshing, golden lager, Whitstable Bay Blonde is named after the vibrant coastal
Halewood International, the UK’s leading independent drinks manufacturer, has announced a new addition to its portfolio, Crabbie’s Light Alcoholic Ginger Beer, which comes hot on the heels of Crabbie’s broadcast sponsorship of Channel 4’s TFIFriday. Set to launch throughout Autumn
Stella Artois has launched a ‘Give Beautifully’ holiday campaign, which is designed to make the holidays even more magical. Originally crafted as a holiday gift and named after the Christmas star, Stella Artois will host a number of activities in the off-trade through
Amigos Tequila flavoured beer to promote Aztec Festival, Day of the Dead, in preference to Halloween
Amigos Tequila Flavoured Beer has revealed the latest stage in its defiant campaign to breathe originality in to everyday events. So, whilst Halloween is an event that has grown in significance over recent years, Amigos is flying in the face
Taste Victory: Victor’s Drinks brings the party with world’s first 48-hour cider and ale-making kits
Daring to push the boundaries by being the first brand to send cider to outer space, Victor’s Drinks takes another world first with its launch of the 48-hour “make it yourself” kits – bringing the party to the masses and
Northern Monk Brew Co is pleased to reveal its core range of beer in can form. Launching on 4 September 2015, the first three cans are available online through their store and in your local quality beer shop. Northern Monk Brew Co’s journey