The fastest growing traditional RTD in the UK’s off-trade, VK, today unveils its new VK flavour set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit. With a nationwide public search for a new flavour reaching
Articles in category: Alcoholic drinks
Cobra Beer’s first Gluten Free beer has been rolled out across Asda stores and online with Ocado in the UK this month alongside its Premium Beer, before being introduced to a wider range of customers later in the year. Successfully trialled
Bud Light has today announced a landmark sponsorship, as the beer giant becomes an Official Partner of the England Senior Men’s Team, and Official Beer of the England Senior Men’s Team. Bud Light’s position as Official Partner will see the brand
AB InBev reveals it will be launching a new gluten-free variant of Stella Artois, Stella Artois Gluten Free, making the UK’s favourite alcohol brand more accessible to a wider range of consumers.
Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional bottle or pack. Consumers will have access to thousands of movies at the touch of a
FMV is delighted to announce the addition of a new Italian agency to its portfolio. Family-owned Mastroberardino joins an already stellar line-up of Italian producers, including Giovanni Rosso, Luciano Sandrone, Monte Bernardi and Lis Neris.
The independent small batch distillery based in the North East of England unveils a new look for their popular ‘Picnic Gin’ this week.
Creative branding and communications agency Our Design Agency (ODA) reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme – Colour My World.
Debenhams is championing independent local food companies as part of a new initiative that is being trialled in Manchester and London.
Budweiser has today announced free beer for the nation. That is, if the 2018 FIFA World Cup trophy is won by England and brought back to the country for the first time since 1966.
Budweiser today announces its plans to work with retailers to celebrate fan euphoria surrounding this year’s FIFA World Cup tournament. In order to drive football into stores and boost rate of sale, Budweiser is launching a two-hour delivery with Amazon
EAT. partners with Toast Ale to turn its surplus fresh bread into craft beer in a bid to tackle food waste
EAT. has announced a unique partnership with Toast Ale which sees the high street brand giving surplus crusts of bread to Toast, who turn it into their award-winning range of craft ales and lagers which is then sold in store.
Fever-Tree, the award-winning premium mixer company, is set to launch a Summer campaign, rejuvenating the UK‘s iconic green spaces at the nation's favourite pubs and bars.
limited edition Summer Pale Ale brewed to mark Manchester Beer Week is to be sold in the Co-op. Manchester’s JW Lees brewery, which has been brewing real ales since 1828, and Leeds craft brewery Northern Monk, have put cross-Pennine
Glengoyne Highland Single Malt Scotch Whisky has released Batch No. 6 of its Cask Strength expression - the first ever expression in the series that has been 100% matured in sherry oak casks.
Family owned independent food and wine retailer Booths, has 19 of Booths’ brand wines take home a gold, silver, bronze and commended in the International Wine Challenge awards.
To celebrate the fifth year of the partnership, Stella Artois is releasing a limited-edition pack design, with an on-pack competition for tickets to The Championships, Wimbledon Finals
Global eCommerce consultancy Salmon today announces how it has recently helped Wolseley UK to bring together the brands that represent its plumb, parts, pipe, drain and climate businesses online in the UK.
It the first time the Llantrisant based brewery has worked with Tesco, joining a host of famous brewing names in the beer aisles of the supermarket chain. The three lines - Glamorgan Cwrw Gorslas, Glamorgan Welsh Pale Ale and Jemima’s Pitchfork
Corona, the UK’s number one sunshine beer has found that Brits spend a whopping 95% of their work lives indoors, spending just over an hour outside on an average work day.
Franklin & Sons perfectly pairs with Portobello Road Gin to craft the essential London Dry G&T in a can
Franklin & Sons and Portobello Road Gin are set to premiumise the RTS can category with the launch of a crafted gin & tonic in a 250ml can for the consumer. The ready to serve spirit & mixer has been created
Berry Bros. & Rudd has announced the launch of a new selection of own-label whiskies. Four Blended Malt Whiskies each representing the epitome of a classic style of Scotch, join the recently re-launched Berry Bros. & Rudd London Dry Gin
The Hayman family has launched its new London distillery, housed within a period brick warehouse in Balham, South West London. Marking a continuation of the family’s longstanding commitment to championing the English Gin style the new site will offer consumers
AB InBev has developed limited-edition packaging for Stella Artois to coincide with the Christmas period. The four-pack tote is designed to provide a new unwrapping ritual, with an easy-open tab running around the centre of the pack. The rounded edges and
FINLANDIA vodka is launching ‘Toasts’, a global TV, social and print campaign celebrating the shared moment of special toasts this Christmastime. The festive season is a time when you travel home to see loved ones, and what you share with them