Weetabix, the nation’s favourite cereal brand, is launching a disruptive campaign with their retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to drive strong sales and category value of £10 million. The
Articles in category: Cereals
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from
Ready to shake up the nation's breakfast is the brand new, ultra healthy, bite-sized Breakfast Balls from The Protein Ball Co.
Weetabix Protein, the No1 Protein SKU in the category (worth £5m and with a 33% share of market), has launched a new Chocolate Chip variant in grocery stores. Made with wheat protein, this latest launch is a delicious and nutritious
Weetabix Food Company UK & Ireland, home of the nation’s favourite cereal brand, has announced a number of internal changes within its marketing team.
Weetabix On The Go Kids, a new drinks range aimed at 5-10-year olds, has launched in grocery stores in three delicious flavours; Strawberry, Banana and Chocolate. The Weetabix On The Go Kids drinks provide the equivalent energy, fibre and protein of
UK-based Huel, is pleased to announce the expansion of its product range with the launch of the world’s first nutritionally complete cereal, Huel Granola. The innovative product launches with two flavours, Original and Berry. Following the success of their first
FUEL10K launches a new range of larger 70g Porridge Pots, reformulated with increased protein and less sugar. The pots are better value for consumers, offering 10g more than the previous 60g pot, at the same price of 97p-£1.00. On 13
Scottish oats company, Stoats, has secured a national listing with major retailer Morrisons for its Porridge Oat Bar Multipacks. The new listing at Morrisons will see the Raspberry & Honey, Apple & Cinnamon, Blueberry & Honey and Orange & Dark Chocolate
Scottish oats company, Stoats, has announced the launch of Toasted Oaty Flakes, a 100% wholegrain cereal with premium oats that have been cooked and roasted for extra crunch. The new Toasted Oaty Flakes will be available in two different flavours; Original
Scottish oats company, Stoats, has announced the launch of two new product ranges with the release of its new Porridge Sachets and Rustic Scottish Oat Muesli. The new Porridge Sachets will be available in four different flavours; Original, Multigrain, Cranachan and
Scottish porridge producers, Stoats has secured a listing with high-end supermarket chain, Booths and additional listings with one of the UK's largest retailers, Tesco for its Porridge Oat Bar Multipacks.
Natural Balance Foods reports its Nākd snack bar brand has grown by £7.5m and is now worth £16.2m, almost doubling in a year – growing ahead of competitors and the category. With 17% of this growth coming from the convenience and
Set to launch nationwide with Waitrose on 12 May 2014, Yoosli introduces three high-fibre muesli cluster flavour combinations: fruity Strawberry & Oat Clusters, indulgent Chocolate & Berry Clusters, and nutty Apple, Cinnamon & Hazelnut Clusters. Each box of Yoosli is claimed to be bursting
The Co-operative Food is launching a range of value breakfast cereals this summer. From 29 July 2013, the retailer will be increasing its breakfast offering with a selection of new mueslis, cereals and porridges, giving customers more choice in the morning. The Co-operative
OSO Natural Fuel has secured a listing for its raspberry, strawberry and mango and passion fruit Bircher style fruit muesli pots initially in 200 Shell forecourt stores nationwide. “OSO Natural Fuel pots are the perfect fit for Shell, as they
Organic food company, What On Earth, is launching five products in its range – organic vanilla custard and four luxury organic granolas, which are sweetened with organic agave syrup. According to the company, the products have been developed after the
Developers of a new cereal called Fuel claim it has been created to meet the needs of sports and fitness enthusiasts. Available in Tesco stores, the cereal encourages buyers to ‘Fuel Your 10k Hours’, and by practising for that period of
Energy cereal Fuel has secured a listing with Sainsbury’s and unveiled a new look. The brand is already on sale at Tesco, where it is available in more than 450 stores. The energy-packed breakfast granola features a new brand message,
Gorilla Boogers is a new snack range launching in May, which supports and funds The Gorilla Organization, an international charity led by conservationists dedicated to saving the world’s last remaining gorillas from extinction. The Gorilla Boogers range comprises raisin bags,
Porridge bar brand Stoats has launched an oat bar with no added sugar and is repackaging its range. The new Stoats Uber bars are sweetened only with the natural fruit syrup, Sweet Freedom. They are also made with organic virgin coconut
The Co-operative has expanded its Grown by Us own label range to include Scottish porridge oats. The Grown by Us porridge oats have been grown by The Co-operative Farms in Scotland. The new product goes on sale at Co-operative Food stores across