Alpen, the UK’s number one muesli, is celebrating its 50th birthday this June with a brand relaunch. The £2million investment includes a new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up
Articles in category: Cereals
Listening to its grazers, the pioneer in healthy snacking, graze,is launching a new and improved Wow Bakes range which offers the perfect afternoon treat. The indulgent new cake bar format delivers a feeling of indulgence that shoppers crave, while keeping
Kellogg’s has announced it will be donating funds to Magic Breakfast to increase its support of Breakfast Clubs across the UK.
Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part its long-term partnership with the home nations’ respective
The UK’s number one breakfast cereal, Weetabix , has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours - milk and white chocolate - and will be available in wholesale and grocery
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday.
A Scottish farming family has launched a brand of oatmeal, www.honest-oats.co.uk, direct to health-conscious consumers.
After a record-breaking year, food-tech innovators at Lo-Dough have this week unveiled two brand new low calorie, low carb sweet snacks with the launch of Miracle Lemon Drizzle and Miracle Caramel Crunch Cake Bars.
Ready brek, the £10million smooth porridge brand, returns to TV screens and launches an appealing on-pack promotion this February as it brings back its popular ‘Central Heating for Everyone’ campaign.
Oatly’s launches first TV campaign and ‘Help-Dad’ creative to drive cross-generation conversation around climate change
Oatly, the original Swedish oat drink company, has launched its first UK TV and VOD campaign, plus its biggest ever print, social and digital activation – Help-Dad. With research revealing how middle-aged men are the least likely segment of society to adopt
Kendamil, the uniquely British brand chosen by the Royal Family, is thrilled to launch two new vegetarian friendly cereals, set to invigorate little one’s taste buds. Both flavours are packed with flavour, full of goodness and 100% British!
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced a programme of exciting 2021 activity across its £29 million Go Ahead brand covering NPD, an ATL campaign and a packaging and logo
The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the
Cereal giant, Kellogg UK, has expanded its Rice Krispies Squares offering with the introduction of a new American range – including Cookies & Cream and Salted Caramel Pretzel flavours.
Weetabix has partnered with local charity Food4Heroes to ensure that 1,000 people in need in Northamptonshire can tuck into a delicious three-course meal on Christmas Day.
A brand-new cereal, Oreo O’s, is launching in the UK and Ireland this month, aimed at filling the gap in the cereal market for a more indulgent, adult proposition.
Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership
Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official
100% natural, no added sugar instant porridge brand, The Great British Porridge Co., has just launched a new flavour that is sure to bring some welcome Christmas cheer.
Weetabix On The Go, the UK’s No. 1 breakfast drink, has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.
Perkier (www.perkier.co.uk), the innovative British company on a mission to perk up the nation’s wellbeing and protect the planet, has launched a UK first with its +Immune range of deliciously decadent plant-based Bars and Porridge Pots.
Weetabix On The Go, the UK’s No. 1 breakfast drink, has redesigned its bottles to make them 100% recyclable so that the bottle, cap and sleeve can now all be recycled together – ensuring it’s a quick, easy and convenient
Ready brek, the only smooth porridge brand in the British Isles, is back on TV in October with its popular “Central heating for everyone” creative, inspired by its iconic ‘glow’ advertising from the 1970s, which will air in the UK
Weetabix Food Company today announces its commitment to support Marcus Rashford’s Child Food Poverty Task Force. The company behind the nation’s favourite breakfast cereal is endorsing the campaign’s policy requests for the expansion of the free school meals scheme. This
Britain’s favourite cereal – Kellogg’s Crunchy Nut – is celebrating 40 years since it was first launched back in 1980.
Weetabix Food Company has partnered with charity Magic Breakfast to provide healthy school breakfasts to hungry children in areas across England and Scotland. Weetabix is providing food donations as well as covering the delivery costs to the charity’s 480 partner