Petits Filous from Yoplait will return to TV screens this February. The advert will relaunch the brand’s successful Play Free campaign and this year will support the new Change4Life initiative, which encourages parents to “make a swap when you next
Articles in category: Yogurt
Leading British dairy brand Lancashire Farm Dairies has once again topped the bill at this year’s summer shows with nine awards, and two very high commendations in the dairy category.
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment.
Danone launches The Danone of the World, a new brand range of five yogurts and fermented milks inspired by authentic recipes from regions around the world with a rich history of yogurt making.
Liberté, part of the General Mills group, has announced the landmark launch of three luxurious yoghurts in glass jars which are ideal for shoppers looking for an indulgent moment. Liberté Origins will contain delicate ‘French style yoghurt’ served on top
Nature’s Finest, the premium potted fruit brand is this week, launching additional on-pack messaging with new lid stickers.
Arla Foods UK is launching Fibre, an innovative new range of fibre-packed yogurts, with a national multi-channel campaign created by Wieden+Kennedy London.
Yoplait, part of the General Mills group, has added an indulgent new line-up to its Liberté portfolio of yogurts: Liberté Excellence. Liberté Excellence is deliciously thick, creamy and simple. The yogurt is made from just milk and cream, and is served
Yoplait, part of the General Mills group, is investing £3m in the Liberté brand above the line over the next six months and is now launching yogurt pouches under the Liberté brand in a category first for adult chilled yogurt
FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight, one of the UK’s leading OOH media owners, from February 15-28 to
Artisan Greek food brand Odysea has launched a Feta & Greek Yoghurt spread, now available exclusively from Waitrose. Produced by leading, family-owned Greek feta cheese maker, Roussas Dairy, the spread uses only pasteurised sheep’s milk and real Greek yoghurt to achieve
NOMADIC, world inspired yogurt makers, is bringing its Labneh, a Lebanese-style savoury yogurt to the retail trade from the restaurant market, where it has successfully been served for over 25 years. Launching into Tesco’s yogurt fixture with a RRP of £1.89
One of Britain’s fastest growing grocery brands, Lancashire Farm Dairies, has launched its new range of yogurts as part of a major push to become Britain’s daily yogurt. The new range, which includes natural yogurt, greek yogurt and flavoured yogurts
Arla Foods, the farmer-owned dairy company, has today launched Arla Protein into the yogurt category. Made from natural ingredients, Arla Protein is high in protein and fat-free. It will initially be available in Raspberry, Strawberry and Blueberry flavours and one 200g pot of protein
Two established dairy brands have joined forces to create a new entity that aims to tap into consumers’ evermore international taste buds. NOMADIC dairy is claimed to offer consumers a unique dairy taste with a range of products that are
Gourmet yogurt maker, The Collective, has launched Blood(y) Orange limited edition. This new limited edition will be available in Waitrose, Sainsbury’s, Tesco, Booths, Ocado and Nisa from early July 2013 for a limited time only, with a RRP of £2.39