Award-winning drinks brand Firefly has unveiled a new consumer campaign, My Firefly, to celebrate the relationship consumers have with the brand and drive deeper engagement. Celebrating the brand’s essence of joie de vivre, customers will be invited to upload pictures
Articles in category: Product Time
Whether hot, cold, ambient, wet or dry Retail Times looks at the latest retail products to hit the shelves. Read about the latest product launches, those which have had a makeover and innovation in product packaging and distribution.
Just three months after launching, Wild Knight ultra-premium English vodka has teamed up with Hammonds of Knutsford, a top Independent Wine and Spirit Merchant with over 50 years' experience. Made in East Anglia from Norfolk barley, Wild Knight Vodka is already
The UK’s leading sugar-free flavoured water brand, Perfectly Clear, has added Coconut to its growing line-up of flavours. The flavoured spring water brand has experienced impressive growth so far this year, supported by the launch of a new campaign based around
Captain Tiptoes has launched a new range of peanuts inspired by traditional crisp flavours. The ‘P Nut’ range has been developed to tap into consumer demand for healthier snacking choices that still major on flavour. Available in classic favourites including
Leading kids’ brand, Ella’s Kitchen, is launching an exciting new range of desserts - perfect puddings - featuring three classic recipes that little ones will love, all with a delicious twist. Designed for children aged from seven months, the new
As part of Florette’s ongoing marketing strategy to reach consumers at the point of purchase, the leading salad brand is launching an exciting new on-pack promotion with the well-known print designer, Jessica Hogarth. Beginning Monday 2 May, thousands of lucky shoppers
A range of air dried vegetable crisps from Nim’s Fruit Crisps has been awarded the Best New Idea accolade at this year’s Food & Drink Expo. The range includes 100% Natural Air Dried Pepper & Courgette, Beetroot & Parsnip and
Omega Pharma, the fourth biggest consumer healthcare company, is expanding its award winning, weight management portfolio with the launch of Yokebe, a highly nutritious, range of natural weight loss shakes.
In the wake of the new Batman v Superman film, Vileda, famous for its expertise in home cleaning, has enlisted the help of a team of superheroes to educate consumers about its innovative electrical range. The campaign, which launched on 25
Childs Farm, the UK’s fastest growing natural baby and toddler toiletries brand, has announced its debut into The Co-operative Food (Co-op) — one of UK’s largest convenience retailers. The brand launched with three of its best selling products in selected
Belvoir Fruit Farms is launching a new range of functional drinks, Belvoir Botanicals that draw inspiration from natural botanical plants that have been used for centuries for their perceived health benefits, with added vitamins to boost their efficacy. Belvoir Botanicals were
To coincide with the Queen’s 90th birthday, Tyrrells, the premium hand-cooked crisp company, is rolling out a Coronation Chicken flavoured summer seasonal. Coronation Chicken is an iconic British flavour, based on the delicious pairing of roast chicken and mild curry. The
Rodda’s, the world’s leading producer of Cornish clotted cream, has been crowned the office cream of British tennis, by signing a sponsorship agreement with the Lawn Tennis Association (LTA). The partnership will build on the iconic Cornish brand’s national exposure
CBL Drinks has become the newest hydration partner for Durham County Cricket Club, ensuring all players are in top form during training and fixtures.
Scottish oats company, Stoats, has announced the launch of two new product ranges with the release of its new Porridge Sachets and Rustic Scottish Oat Muesli. The new Porridge Sachets will be available in four different flavours; Original, Multigrain, Cranachan and
Budweiser has announced the launch of Twist-Offs in the UK - making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for
Synonymous with cleaning since launching its first rubber gloves nearly 70 years ago, Marigold, the UK’s no. 1 glove, has expanded its range to include an innovative new range of cloths, designed to make tackling the toughest cleaning jobs easier.
BFree Foods, Ireland’s award-winning free-from bakery brand and the only gluten-free brand that is free of all top 14 EU listed allergens, continues to grow the free-from category with innovative new products and expand its international reach, with 220 US
With under a month to go until the 2016 Crabbie’s Grand National, the UK’s number one selling Alcoholic Ginger Beer is showing its commitment to the trade by investing a significant six figure sum into supporting festival activation. Launching this month
Peperami has announced that it is launching a brand new flavour this month in the UK: Peperami Tex-Mex. Tex-Mex is the first new Peperami flavour for eight years since the launch of the Barbeque flavour Peperami in 2008.
SCA brand Tena has revamped its lights by Tena range and is supporting the move with a multi-media campaign, which aims to break the taboo around the subject of bladder weakness. The company is also introducing a new Tena Lady pant,
Belvoir Fruit Farms launches new Cucumber & Mint Pressé and limited edition Elderflower Cordial to mark Queen’s 90th birdthay
Belvoir Fruit Farms has launched a new Cucumber & Mint Pressé, which will be available in Asda. The company is also encouraging the nation to raise a very cordial glass to Her Majesty the Queen on her 90th birthday with a
\More than 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new-look to drive brand cut-through and category growth, following in-depth consumer research into brand perception and in-aisle considerations. In response to shopper feedback on
Fourth-generation Australian winemakers and one of the world’s most awarded wineries, McGuigan Wines have launched new Family Release range exclusively into Waitrose.
Feel Free For Gluten Free’s mini donuts are to become more widely available in Tesco stores, as the supermarket extends the listing to 646 stores from this month. The Yorkshire-based free from food brand launched its gluten free mini donuts