Independent branding and design agency Brandality has created a new identity and packaging design for Number 1 – a premium, zero sugar and calorie sparkling, functional drink, powered by energy enhancing ginseng, B-vitamins and biotin.
Global leading sports and nutrition brand, Grenade has been recognised for the fifth consecutive year in the 22nd Sunday Times Virgin Atlantic Fast Track 100 Awards, held last week (16 May) by Holly Branson, with Sir Richard Branson – appearing via satellite.
FUEL10K, the brand owned and developed by Food & Drink specialists Fresh Marketing, launches the revolutionary ambient ‘Quark with Fruit’ into the breakfast category. For a fast, healthy breakfast, FUEL10K ‘Quark with Fruit’ is a new yoghurt-style pouch that’s low in
ÜFIT protein drinks, which are stocked nationwide in Tesco, Ocado, Sainsbury’s, One Stop and McColls stores, amongst others, has launched three new flavours into its existing convenient and nutritional high protein drinks range.
With global maple water sales predicted to hit $994m by 2020 and interest in the States booming, DRINKmaple, America’s leading brand, is hoping the launch of an exciting educational marketing campaign in the UK will see them replicating its US
Lucozade Energy, the UK’s number one energy brand, has relaunched its 250ml slimline can range with a sleek new look which will be available in delicious Orange, Original and Pink Lemonade flavours. The newly designed cans, which offer busy shoppers a
With pressure building on retailers to provide sugar free soft drinks alongside the looming threat of a ‘sugar tax’, a new company is set to enter the market with a ground-breaking product designed specifically for a new era. Hey Like Wow
TENZING, a 100% natural energy drink with less than half the sugar of its competitors, has been launched today by a former Red Bull executive and Jamling Tenzing Norgay, the son of first Everest summiter, Tenzing Norgay.
Isotonic sports drink, iPro Sport, will be fuelling the nation thanks to its new association with the UK arm of the world’s biggest group fitness provider, Les Mills. The link-up will see iPro Sport hydrate with the best; meaning Les
In consultation with its consumers, energy drink brand, Emerge, has launched new product enhancements across its entire portfolio. The new packaging design will see the brand cement its position as a credible contender in a maturing energy market, creating a
Energy drink brand, Emerge, has unveiled a brand new range of fridge and value packs, expanding its offering for retailers in time for the peak summer trading period. Two new multipack formats across two flavours are due to hit shelves
Isotonic sports drink, iPro Sport, has signed up to become the official sports drink sponsor of this year’s Ramathon half marathon. The event, in support of Macmillan Cancer Charity, will take place on Sunday 7 June in Derby, and follows the
Isotonic sports drink, iPro Sport, has achieved a wide-spread listing with AF Blakemore and its Spar outlets. The AF Blakemore group has commenced listing of the iPro Sport Mixed Berry and Orange & Pineapple flavour formats into its 213 privately
Isotonic sports drink, iPro Sport, has enrolled world-renowned England cricketers Ravi Bopara and Moeen Ali as international brand ambassadors. The collaboration follows a long line of professional partnerships for the brand across a number of sporting categories, this coincides with
Energy drink brand, Emerge, has announced its new sugar free variant, Emerge Zero, has triumphed in terms of volume sales in its first season, with Kantar figures confirming its position as the second biggest soft drink launch in summer 2014.
Isotonic drink, iPro Sport, is making its debut in UK convenience stores and supermarkets. Available almost exclusively to sport’s elite up until this point in time, the company behind iPro Sport has just signed a deal with Central England Co-Operative to become the
Energy drink brand, Emerge, has announced the launch of a large-scale student sampling campaign, targeting more than 30,000 first year students across the UK during Freshers’ Week. Emerge drinks, including brand new sugar free variant, Emerge Zero, will be placed
Energy drink, Emerge, has today announced it is extending the open period for entries to the Emerge Space Programme, following unprecedented levels of consumer engagement with the campaign across the brand’s social channels. The Emerge Space Programme, which launched in
VitHit, a market leading vitamin drink in Ireland, has announced that it is launching a new flavour ‘Immunitea’ into selected Tesco stores just in time for summer. Each healthy bottle of Immunitea contains 100% RDA of eight different vitamins, real juice, two cups
Emerge, one of the UK’s fastest-selling energy drinks, is expanding its refreshing range with a new sugar-free product. Launched this month (March 2014), Emerge Zero is said to offer customers the same energising taste and great value that Emerge is
Value energy drink Emerge is aiming to reach new audiences and new heights with its 2014 marketing strategy, including student targeting. Building on the brand’s record-breaking marketing campaign for 2013, which helped Emerge become the UK’s fastest-growing value functional energy
Jaguar Energy Drink UK has today announced a new partnership agreement to become the first Official UK and Ireland Energy Drink Partner of Manchester City Football Club. The deal with the newly launched energy brand is claimed to be the only
Following the success of KICK Energy’s on-pack promotions with world class games titles, the UK’s no. 1 ‘fuel for gamers’ has partnered with Warner Bros. Interactive Entertainment UK for an on-pack promotion to support the launch of Batman: Arkham Origins.
Energy drink Emerge is launching on-pack promotion and an augmented reality can, inspired by the summer movie Warner Bros. Pictures and Legendary Pictures Pacific Rim. As part of an exclusive deal within the soft drink sector, the interactive Pacific Rim-branded packaging will
Emerge, claimed to be the UK’s fastest-growing value functional energy drink, is set to embark on its biggest ever marketing campaign this month (June 2013). Boasting a record investment for the brand, the multi-faceted campaign will include a programme of
