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Luxury bath and body brand Sabon boosts e-commerce holiday sales by 35% with new personalisation solution

Luxury bath and body brand Sabon boosts e-commerce holiday sales by 35% with new personalisation solution

Dynamic Yield, the leading automated real-time personalisation and optimisation solution, announced that Sabon, an international luxury bath and beauty products retailer, has increased Black Friday and Cyber Monday sales 35% by implementing its personalisation solution. Sabon said it saw dramatic improvements across key performance metrics including user