Erna Low Consultants teams up with Force24
Winter sports tour operator Erna Low Consultants has invested in the marketing automation platform Force24, as the brand gears up for further growth.
Articles in category: Marketing
SAP intelligent services for marketing delivers deep learning to win new customers and reduce churn
SAP today announced plans to enhance the SAP Marketing Cloud solution, introducing new “smart” capabilities to help companies focus on the best sales leads and increase customer retention.
Acuitis appoints Blackdog for UK stores rollout
French optician Acuitis is rolling out its new store concept to more than 40 stores in the UK, with design, in-store communication, digital marketing and out-of-home advertising all through retail agency Blackdog.
Emarsys and Return Path announce global partnership and 22% increase in engagement for Radley
Emarsys, the largest independent marketing platform company in the world and Return Path, the leading global provider of email data solutions, are pairing up to enable marketers to reach more subscribers and increase conversions by helping to increase inbox placement.
Rakuten Marketing announces expansion of affiliate network in France
Rakuten Marketing today announces the expansion of the Rakuten Marketing Affiliate Network to local merchants in France. Having already established its publisher network in Europe, the addition of services to French advertisers further strengthens the EU footprint of Rakuten Marketing.
‘Colour My World’ with Brighton Gin’s Pride limited edition
Creative branding and communications agency Our Design Agency (ODA) reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme – Colour My World.
Salesforce welcomes a new era of connected customer experiences
Salesforce, the global leader in CRM, has announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with
Coniq reveals the true value of loyalty in outlet stores
30% of outlet loyalty customers are responsible for 70% of loyalty spend, according to new data from Europe's leading provider of CRM and loyalty solutions for retail destinations, Coniq.
Game, set and match to Knight Frank with the arrival of The All England Lawn Tennis Club’s Wimbledon Shop Pop-Up
The All England Lawn Tennis Club (AELTC) has opened its first pop-up retail shop at No.17 the High Street in Wimbledon Village, offering a range of official products to tennis fans between now and the end of The Championships.
Pentland Brands launches brand building academy
Pentland Brands, the company behind global brand names such as Speedo, Mitre, Ellesse, Canterbury, Endura and Berghaus, has launched its own in-house brand building academy.
2squared agency rebrands and opens new London showroom
2squared agency, the leading footwear and apparel distributor based in Manchester, has launched a refreshed brand proposition and new website as well as announcing the opening of its first London showroom on East London’s iconic Brick Lane
Only 40% of personalised messages feel personal, Periscope By McKinsey reveals
Personalisation is not just about understanding the individual consumer – brands need to consider their overall approach based on country-specific, age and gender attitudes to personalised marketing, as well as the characteristics and attributes that make a message feel personal
Wolseley UK works with Salmon to consolidate its multi-channel business
Global eCommerce consultancy Salmon today announces how it has recently helped Wolseley UK to bring together the brands that represent its plumb, parts, pipe, drain and climate businesses online in the UK.
Weetabix bolsters innovation and marketing teams
Weetabix Food Company UK & Ireland, home of the nation’s favourite cereal brand, has announced a number of internal changes within its marketing team.
Warner Bros. partners with TCC for loyalty programmes with leading cartoon brands
Warner Bros. Consumer Products (WBCP) is proud to announce a partnership with TCC, the global market leader in developing retail marketing programmes that deliver measurable sales increase by influencing consumer behaviour. Marking the coming together of smart promotional mechanics with
John Lewis reveals aim for combined orders at CGF marketing, IT & supply chain event
The Consumer Goods Forum’s (CGF) global marketing, IT and supply chain conference kicked off yesterday following Wednesday’s store tour programme. Combining shared plenary sessions and individual streams for marketing, IT and supply chain, the event welcomed close to 300 delegates
New partnership lets Nectar card holders collect points if shop on eBay
Nectar card holders can now collect points when they shop on eBay, as a result of a new partnership between the UK’s leading loyalty programme and largest online marketplace. According to the two companies, the move will benefit millions of consumers
Angry Birds merchandise set to feature in TCC retail loyalty promotions
TCC, a global leader in retail marketing programmes designed to change shopper behaviour, has won the licence for the Angry Birds franchise in retail loyalty promotions. The multi-year agreement grants TCC rights in channels including supermarkets and hypermarkets, pharmacies, health
Feel Good Drinks ties up with Kickers in back to school offer
The Feel Good Drinks Company has teamed up with Kickers for the back to school season, to launch a promotion on its Feel Good Kids juice drinks. Kicking off this week, 10,000 coupons will be distributed via the Kickers website
Westfield Stratford City launches Facebook campaign to mark opening
Westfield Stratford City, Europe’s largest urban shopping centre, has launched a Facebook competition encouraging the public to re-invent an East End classic for the chance to win up to £10,000. The campaign is designed to promote the regeneration of the
Window display expert offers 10 top tips to maximise sales
Emmanuel Baumard, creative director at Purlees, a leading UK supplier of display stickers and window graphics to high street chains and independent retailers, shares his top tips for creating windows which will maximise sales 1. Windows to the world As a
Food and drink development consultancy revamps website
Food and drink NPD consultancy, The Food Business Development Company (FBDC), has revamped its website to provide customers and visitors with a raft of information on the grocery retail sector. The new site is designed to showcase the company’s range of
PPA advises retailers on magazine voucher promotions
The PPA (Professional Publishers Association) has published industry-agreed guidelines for retailers on best practice in magazine voucher promotions. The downloadable document, entitled Magazine Coupons & Vouchers: A Retailer’s Guide, is designed to maximise retailer revenues from promotional schemes while minimising
Marketing firm launches tool to create mobile websites
Leading global provider of mobile marketing and advertising technology, Velti, has launched a web-based platform that allows brands and agencies to create HTML5-based ads and mobile websites. The 5ml platform has a drag-and-drop interface and a visual editor, which makes
EZFace launches virtual ‘try before you buy’ app for cosmetics
Leading virtual technology company, EZface, is introducing an app, which will allow consumers to virtually try cosmetics before they buy them. Designed for both iPhone and iPad, the app will integrate with the company’s ‘try before you buy’ in-store kiosks
