Young adults, men, and high-income earners are most likely to use social media for insurance research and communication, according to a new survey from Mintel Comperemedia, which provides direct marketing competitive intelligence. Researchers asked survey respondents where they last researched
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The Consumer Goods Forum IT Conference will reveal how today’s IT leaders are managing their business in a tough economic environment. Hosted in Vienna, Austria, 21-23 April 2010, the event will show how IT professionals are developing new technologies and
The European Interactive Advertising Association (EIAA), a pan-European trade organisation for sellers of interactive media and technology providers, has set up a group to develop consumer and market insight and is expanding its study of media consumption, Mediascope Europe. The
Barclaycard is launching a loyalty card scheme in March, which it claims will be the broadest retail rewards programme in the UK. Barclaycard Freedom will be available to over eight million cardholders who will be able to earn rewards in
Food & Drink Expo, held in tandem with seven related trade shows, takes place 21-24 March 2010 at the NEC, Birmingham. The show plays host to over 600 suppliers including speciality and regional suppliers from the UK and 25 countries.
Retailers are poised to benefit from faster customer service and better stock control with the introduction of a new bar code in 2014. The new GS1 DataBar bar code will be used throughout the retail sector. GS1 UK, a not-for-profit