Central Convenience Stores, a fast-growing UK convenience store chain, has appointed Dave Lenz as operations director as the company forges ahead with its ambitious growth plans.
A regional brand, Central Convenience Stores already has more than 60 stores across the south and south west but has ambitious plans to add a further 60 stores by the end of 2016 and aims to have 300 stores – both managed and franchise operations – over the next five years.
Lenz has more than 30 years’ experience in the convenience store sector, most recently as regional manager for McColls: “I’ve virtually worked at every level in the business including store manager so I know what it takes to deliver success.”
He will be responsible for ensuring the company’s procedures and operations are able to cope as the business evolves and grows over the coming years. Driving sales and controlling costs will also fall under his remit.
Lenz said: “There are both exciting and challenging times for the independent sector as consumers change their buying habits and continue to look for alternatives to the large supermarkets. Central is well positioned to take advantage of this and I’m very much looking forward to playing an integral part in the organisation’s growth. It has a strong innovative regional brand, as is evident by its increased presence in the marketplace and the positive reception is gets from consumers.”
Ringwood-based Central Convenience Stores was founded in 2012 and has three distinct offers: a traditional convenience store; a garage forecourt operation and a newsagents.
In addition to the managed store chain, Central has developed a franchise opportunity to help support local retailers. The aim is to provide an offering centred on the best national brands alongside locally sourced products suited to the individual store location and consumer base.
Central’s commercial director Tony Start said: “Having the right people in place is one of the most important elements of our ambitious growth plans and we are delighted to welcome Dave on board. He brings with him a wealth of experience and knowledge which will be of huge benefit to both Central’s managed estate and our franchisees.”