Ensto is introducing its world-first combined electric vehicle charging station and commercial advertising screen to the UK, to give businesses the option of funding their annual running costs through advertising.
Ensto’s Chago Media is an innovative approach to EV charging, combining outdoor advertisement media, with an option of one or two charging points incorporated into the station, from which the income of advertising space sales can be used to fund the building investments and expenditures of the charging infrastructure.
Offering a profitable EV charging station from installation, Chago Media’s robust steel structure contains a 55” LCD display suitable for the most demanding outdoor use in all weather conditions. Chago Media is remotely controlled through a cloud-based media content management system where advertising can offer a fast return of investment of up to £80,000 in high-footfall areas of towns, as well as car parks, hotels and shopping centres.
Available with one or two fast charging Type2 sockets (max 22kW per socket), Chago Media has already been successfully launched in a number of European cities including Oslo, Helsinki, Vantaa, Turku and Kerava.
“The smart design of Chago Media incorporates digital advertising to cover off the costs of maintaining a charging infrastructure for a company, retailer car park owner or local authority”, comments James O’Neill, Ensto UK director. “Customers need to simply select the charger that delivers the required end-user services while fulfilling their technical requirements.
“It’s the ideal solution for businesses looking to expand their customer offering as the popularity of electric and plug-in hybrid vehicles continues to grow within the UK. Having access to on-site charging increases a business’s desirability for EV customers.” adds O’Neill.
Ensto UK is currently liaising with several outdoor advertising specialists, to utilise their expertise to ensure customers are able to achieve the most out of their investment in a Chago Media charger.