Childs Farm, the UK’s fastest growing baby and child toiletries brand, has announced it has been awarded the Leaping Bunny certification by Cruelty Free International for its entire personal care range – a guarantee that no Childs Farm product or any ingredient it contains has been tested on animals.
Using only the best naturally derived ingredients and essential oils (that smell amazing), the Childs Farm range of mild, kind and delicious-smelling toiletries cares for the hair and skin of newborns, babies and children.
It remains one of the very few baby and child ranges to undergo extensive clinical safety testing and controlled, independent home user trials on newborns and children with medically diagnosed infantile eczema to ensure the products can be used safely on babies and children with all skin types – even those with sensitive and also eczema-prone skin.
Driving a revolution in the baby and child toiletries category, the Leaping Bunny certification is the latest step in the company’s desire to help consumers be happy in their skin and have a better understand what goes into children’s toiletries and how they are tested, enabling them to make more informed decisions about the products they choose to use on their children’s skin.
Speaking about the certification, Joanna Jensen, founder and CEO said, “Consumers in general are becoming more ethically conscious and we’ve seen a huge increase in the number of our customers asking whether Childs Farm products are tested on animals.”
“We are all huge animal lovers here and we are happy to announce that we have never tested any of our products on animals. We will be displaying the accreditation proudly on our packaging and we’re proud to be supporting Cruelty Free International in their mission to end the animal testing of cosmetics globally.”
Michelle Thew, CEO of Cruelty Free International, said: “We are delighted Childs Farm has met our rigorous no animal testing criteria and achieved Leaping Bunny certification for its entire personal care range. We congratulate Childs Farm for demonstrating a commitment to eliminating animal testing and helping consumers make an informed decision about their shopping. There’s no reason for any animals to suffer or die for the sake of a moisturiser or shampoo.”
From humble beginnings on Joanna’s Hampshire farm, Childs Farm has now grown into the second largest brand in the Infant Care market. Its packaging reflects its roots showcasing a host of animals from the farm, who later became stars themselves on the brand’s 20-episode cartoon on Cartoonito.
The Leaping Bunny logo will be appearing on Childs Farm product packaging from September 2018 onwards.