Timeless chocolate brand Elizabeth Shaw announced it is extending its already successful chocolate range to include Bites, delicious flavoured chocolate segments topped with tempting sprinkles. Bites will be available in Sainsbury’s stores nationwide from the 29 June with an RRP of £2.50.
Following on from the success of its Flutes range these smaller, bite-size chocolates will be a welcome addition to the Elizabeth Shaw collection adding a more contemporary feel to the whole range. The delicate layers of quality chocolate will be decorated with freeze dried raspberry, caramelised almond or cocoa nib pieces.
As well as introducing a new product to the collection, Elizabeth Shaw has redesigned its packaging to create a stronger shelf presence and to expand its consumer demographic. The bright and bold packaging has a more modern feel and will roll out first across the new Bites and existing Flutes range.
By launching a new and innovative product the brand intends to drive sales of gifting boxes of chocolates and appeal to the younger consumer, broadening the appeal of the classic chocolate brand.
Hayley Coggins, product manager, said: ‘We developed this product with a younger consumer in mind, we wanted to create something new and innovative that appeals to the demographic whilst still making a product that can be enjoyed by all ages. The bite-size pieces are perfect for those who don’t want to over indulge. The launch of the new packaging designs hails a new era for the chocolate brand, as we look to widen our offering’
Elizabeth Shaw’s Bites are available in Sainsbury’s stores nationwide from 29 June with an RRP of £2.50.