The creative minds at Gnaw, maker of a quirky range of handcrafted chocolates, have been busy developing a new range of treats to expand their product range into the gift market.
Called Great British Nibbles, these new products are reported to be Gnaw’s own twist on well-loved flavours. They are; Butter Fudge, Lemon Coconut Ice, Chocolate-coated Honeycomb, and Salted Cashew Nut Brittle.
Gnaw has also created a new flavour to add to its expanding chocolate bar range – Salted Caramel & Peanut.
Since it opened its creative kitchen in 2011, Gnaw claims it has become globally recognised as one of the most innovative creators of fun, new chocolate ideas and the leader in its field. And, of course, it’s all handmade in Britain.
With its colourful packaging and ‘dedicated workforce of squirrels’ who love their craft, Gnaw said its values are simple, but effective – chocolate should be fun; only the finest, ethically-sourced ingredients will be used; and it will lead the way in terms of chocolate creativity and innovation.
Gnaw owners, husband and wife team Matt and Teri Legon, originally ran a sweet shop, but could never find chocolate bars that were as exciting and innovative as they wanted them to be. So they decided that if they wanted a job doing properly they had to do it themselves.
Matt said: “Our idea was a simple one, we believed that chocolate shouldn’t be a ‘serious’ product. It should be fun and make people smile. After all, it is supposed to be a treat…and it tastes delicious too!
“We set out to develop a quirky, exciting range of products that use only the best ingredients from around the world, that use no artificial colours or flavours and that are handcrafted.
“Creativity – coming up with exciting and original flavours is vital to us. We wanted to eat chocolate that tasted of things we wouldn’t expect – like banoffee pie or lemon meringue. So we conjured up some interesting flavour combinations ourselves and quickly found a niche market both at home and overseas, where ‘British-made’ is very popular.
“Our new Great British Nibbles range is ideal for the expanding gift market and will be loved by chocolate fans of all ages. The new Salted Caramel and Peanut bar is the latest in our imaginative range of enticing flavours.
“We may be a small enterprise, but we believe in our product. We are passionate, ambitious and confident – without being arrogant.”
That passion and creativity is clearly a heady mix and Gnaw has created some increasingly popular chocolatey magic, with a range that include, bars, buttons, Hot Choc Shots, Goodeee Boxes and Chocolate Chompers.
The company now exports to 25 countries, and in the UK has 1,000 outlets, including East of England Co-op, Picturehouse Cinemas, BP service stations and the Garden Centre Group. Turnover in 2014 is expected to be £750k.
“Our gang of hardworking squirrels is part of our personality, and we love the way they are committed to our ideals and working very long hours for a few extra nuts,” said Matt. “They run the business very efficiently for us and get good publicity for their pains.
“Our operation is expanding very fast – we are hoping to be exporting soon to Singapore, Malaysia and South Korea – so adding even more furry friends to our team is on the cards.”
The new Great British Nibbles range comes in 200g boxes (Chocolate-coated Honeycomb is 150g) and retails at £4.99. The Salted Caramel & Peanut bar retails at £2.99.