Christmas Eve promises a second ‘Super Saturday’ for shoppers, says Westfield

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Millions of savvy shoppers are expected to hit the shops this week and spend millions of pounds on last minute Christmas presents for friends and family, according to Westfield. The last week of Christmas trading this year boasts the added benefit of Christmas Eve falling on a Saturday: an additional non-work day of shopping allows for two ‘Super Saturdays’.

The shopping centre operator reports £500,000 is spent every hour at Westfield shopping centres over Christmas and that 23 December has become the biggest Christmas Shopping Day, with over 300,000 shoppers visiting Westfield centres in 2015.

In 2015, 2 million shoppers visited Westfield during the last week of Christmas with similar numbers expected in 2016, Westfield adds.

Myf Ryan, chief marketing officer, Westfield UK and Europe, said: “With Christmas Eve falling on a Saturday, the 24th of December is expected to be a second Super Saturday for Britain’s retailers. Last year, the pre-Christmas Super Saturday was one of our busiest shopping days of the year, with close to 300,000 people passing through the doors of our London centres.

“December 23rd has also become our biggest Christmas shopping day with over 300,000 visiting Westfield in 2015 and we expect similar numbers again this year.

“As well as looking for presents, our shoppers are seeking a fully festive experience with this weekend traditionally being the most popular for Christmas entertainment experiences – visiting the Christmas grotto or taking to the ice-rink as shoppers spend time with friends and family.”

Westfield offers extended trading hours all week until 11pm and midnight on Wednesday 21 and Thursday 22 December.

Westfield is the ultimate destination for the complete Christmas experience with over 300 retailers at each centre, dining, grottos and hands-free shopping. Westfield London also offers ice skating and ‘Beyond The Waterfall’, our unique immersive and multi-sensory wonderland in the heart of the luxury precinct, The Village.