Vileda, the home cleaning specialist, is launching into the electricals market with a range of products designed to make consumers’ lives easier.
The past 12 months has seen the steam mop market grow to £64.8m and the fledgling cleaning robot market already reach £3m. Building on the company’s 60 years of providing cutting-edge cleaning technology to British homes, the team at Vileda is entering the market with an electricals range.
The range includes an innovative cordless 100˚C Hot Spray Mop, which removes 99.9% of bacteria; a Steam Mop which boasts being the quickest and lightest while offering the longest use on the marke; a Windomatic window vacuum to make cleaning windows and mirrors easier and with a streak-free finish and the next generation of cleaning robots.
Lindsey Taylor, shopper product manager for Vileda, said: “Our extensive research shows that consumers’ key priorities are products that give exceptional performance; they don’t want heavy and cumbersome- they want products that are quick and easy to use, saving them time.
“The other thing that became clear is that there is a growing demand for products which don’t require detergents and that’s where our pedigree of producing superior microfibre technology really makes a difference.”
- Vileda 100˚C Hot Spray – RRP £59.99. Lightweight and cordless, it is ideal for different hard flooring all over your house, including laminate. It heats up in only 90 seconds, has no annoying cables when in use, provides up to 30 minutes cleaning time and removes 99.9% of bacteria with its machine-washable microfibre pad without the use of chemicals. It really is the easy alternative to steam
- Vileda Steam – £89.99. At only 2.2kg, it is ready to use in just 15 seconds, lasts up to 28 minutes on one tank with no need for chemicals and uses machine-washable microfibre pads which are ideal for use on all hard sealed floors including wood, killing 99.9% of bacteria. It’s also great for refreshing carpets with its carpet glider
- Vileda Windomatic – £49.99. A window vacuum ideal for windows, sills, spills and mirrors. With its flexible head and balanced suction power it gives a streak-free finish
- Vileda Cleaning Robot – £149.99. Suitable for all hard flooring and short-pile carpet, this rechargeable robot sweeps and vacuums floors, edges and under most furniture and includes added-value features such as intelligent navigation and cliff sensors (to avoid stairs)
Vileda’s electricals range will start to become available from November 2014