Click and collect is transforming the locker landscape, according to Julie Coxhill, business development manager at locker-based logistics company, ByBox Networks.
Speaking at The Delivery Conference, organised by MetaPack, Coxhill highlighted three recent ByBox projects including its work with major grocery retailers, who are embracing click and collect services.
Coxhill presented ByBox’s work with Waitrose to create the market’s first frozen, chilled and ambient grocery lockers, which provide access for customers in locations where the retailer may not have reach.
Coxhill said the lockers provided a “pit stop” for busy mums and mirrored the online shopping experience – shoppers can return product substitutions they do not like to the locker, for instance.
According to Coxhill, a lot of lockers are being rolled out to both drive-through locations and stores in the UK. In the latter scenario, ByBox has also worked with a major US retailer to pick and pack products to in-store lockers.
Coxhill said 78% of shoppers who had ordered online to pick up from the retailer’s in-store lockers went back into the store and bought more.
“Lockers are all about footfall,” said Coxhill, who added retailers are preferring to build their own locker networks featuring their own brands rather than invest in costly home delivery vans.
Coxhill said ByBox was also introducing lockers in Network Rail locations to target commuters.
In a second thread of development, ByBox is focusing on international expansion, said Coxhill. It is rolling out lockers to replace traditional mail boxes in American universities and is trialing a postal solution in Canada. In Israel the company is introducing lockers for UK-purchased parcel deliveries and in France it is working with the French postal service, La Poste. Export business is also being won in Belgium, New Zealand, Singapore, Saudi Arabia, Brazil and South Africa with B2B and B2C customers, Coxhill reported.
The final strand of ByBox’s development focuses on its acquisition of Business Direct, the in-night logistics services company aimed at servicing the field engineer market, from DX. Coxhill said the deal had increased its locker network to over 1,000 locations.
Coxhill also previewed a new, innovative locker solution just launched at Blackfriars Station in London – a fresh flower locker. Developed in partnership with flower specialist, Rockflower, the lockers provide fresh flower vending with a simple card payment service.
It’s an ideal solution for busy city locations such as rail stations, airports and shopping centres with potential to adapt to other product sectors – wine, chocolates and gifting would all be ideal.