The Co-operative is introducing a Chilean Sauvignon Blanc Reserva into its Fairtrade wine range.
The new wine is made by Viñedos Los Robles, which was the first Fairtrade winery to be established in Chile. Los Robles works with 15 small grape producers in the Curico Valley.
As part of the Fairtrade accreditation, a joint body was formed to outline the needs of the community so they can decide how best to use the funds generated by the Fairtrade wine sales in the short and long term. According to the Co-operative, the families involved in this project are already seeing tangible benefits and improvements in their standard of living and outlook for the future.
The Co-operative has led the way on Fairtrade, having championed the Fairtrade Mark since its inception, and its pioneering development work has helped the UK become one of the largest Fairtrade markets in the world.
As well as campaigning and initiatives such as the conversion of its own-brand ranges of block chocolate and hot beverages to Fairtrade, The Co-operative claims to have developed the largest own-label Fairtrade wine range of any retailer.
It offers a range of 15 Fairtrade wines from South Africa, Argentina and Chile.
The Co-operative Fairtrade Chilean Sauvignon Blanc Reserva retails at £6.75 and will be available from all Co-operative stores nationwide from December 2010.