The Co-operative Group is set to reduce the packaging of its own-brand cordial range by around 40% by moving from ordinary to double concentrate squash.
According to the retailer, the move will not affect the taste or quality of the squash, but will save 83 tonnes of packaging weight a year and 337 tonnes of CO2 annually.
The roll out of the concentrated cordial range, which includes summer fruits, orange and apple & blackcurrant, follows the launch of The Co-operative’s Ethical Operating Plan, which includes tough operational carbon reduction targets.
Since 2006, The Co-operative has reduced its operational carbon emissions by 20% and aims to increase this to 35% by 2017 as part of the Ethical Plan. Additionally, The Co-operative has achieved a 15% weight reduction in packaging, and aims to reduce the environmental impact by a further 10% by 2012.
The initiative on cordials follows other recent packaging moves from The Co-operative, including the conversion of its own-brand standard olive oil range from glass to plastic, and lightweighting the glass on its popular own-brand Californian wine range last year.
Iain Ferguson, environment manager at The Co-operative Food, said: “We are always looking for ways to reduce packaging and help our customers reduce waste.”