The Co-operative is extending its own label ready meal range and claims the new products provide cost-conscious shoppers with a great-value alternative to a pricy evening out.
Launching on 2 May 2012, the new lines include:
- Truly Irresistible Beef Bourguignon 500g
- Chicken & Spinach Pasta Melt 800g
- Mediterranean Vegetable Pasta Melt 800g
At the same time, The Co-operative is introducing a new selection of ready meal bowls into its standard range, designed to serve one person. They include:
- King Prawn Linguine 385g
- Mushroom Stroganoff 385g
- Sweet Chilli Chicken Noodles 385g
Kate Jones, head of product development at The Co-operative Food, said: “We are very proud to boost our excellent range with these new additions. As well as being convenient and quick, the new products are made with fantastic ingredients and our delicious new recipes provide a substantial meal solution in minutes. The Truly Irresistible meals for two offer a range of great value, premium meal choices for those special nights at home, whilst the new meals for one are the perfect way to grab a quick and very tasty lunch or dinner.
“Many other meals in the range have been revamped, too, with new recipes and pack sizes. And, with a food store in every UK postal area, shoppers can pick them up from their local Co-operative on their way home from work.”