The Co-operative Food to cut prices on product essentials – milk, eggs and bread – to £1.00 in four-day event

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The Co-operative Food claims it is helping its shoppers to save money during the last weeks of January by cutting the price of three essential products – milk, eggs and bread – to £1.00.

From 23-26 January 2014, The Co-operative British Semi-Skimmed Milk 2.27l, The Co-operative Free Range Medium Eggs 6’s and Kingsmill Medium Sliced Bread 800g will be £1 each.

Andrew Mann, customer director at The Co-operative Food, said: “January is notoriously tough for British shoppers, as payday seems a long way off, and Christmas is still being paid for.

“We kicked off the month with a January sale which included a wide range of half price offers and an extremely attractive voucher scheme which rewarded customers who spent £20 or more. Now we want to make life easier for Co-operative customers as they inch towards that longed-for first pay day of the year. We are confident that saving them money on shopping basket staples such as bread, milk and eggs on key shopping days will definitely help ease the financial blues.

“Additionally, the milk is British, Scottish or Welsh and the eggs are British, Scottish or Welsh and free range, and with over 2,800 stores nationwide, including one in every UK postal area, we are perfectly placed for convenience.”