The Co-operative Food today expects to sell three bottles of Prosecco every second in the run-up to New Year’s Eve, with like-for-like sales of its own-brand Prosecco having risen by 60% in the week before Christmas.
The convenience retailer, which has a store in every postal area, saw bottles of Prosecco outsell milk, the usual best-seller, in the lead-up to Christmas.
Andrew Mann, customer director at The Co-operative Food, said: “As a leading convenience retailer we’ve seen a shift in consumer habits and Prosecco has fast become the nation’s favourite drink with which to mark an occasion or celebrate. Over the last few days it has even outsold milk.”
The Co-operative said it sold 60% more Prosecco in Christmas week year-on-year. Christmas Eve was the biggest selling day, when it sold:
- 6247 bottles an hour
- 104 bottles every minute
- Or two bottles every second it was open