The Co-operative Food claims to have become the first retailer to reduce the tint in all of its own-brand plastic coloured milk bottle tops, making it easier for them to be recycled into new bottles.
The Co-operative reports it sells 202m bottles of milk every year. Previously, the amount of recycled plastic that can be used to make new clear milk bottles was limited because bottle tops colour the material.
The move will mean the retailer will potentially increase the recycled content of plastic milk bottles from 10% to 30% – helping to produce an extra 4,500 tonnes of recyclable material every year.
Iain Ferguson, environment manager for The Co-operative Food, said: “Protecting the environment is a key part of The Co-operative’s groundbreaking Ethical Plan, and we are proud to be leading the way with this initiative and The Co-operative is the first UK retailer to complete this move on all of its own-brand milk bottles.“
Marcus Gover, director of closed loop economy at WRAP, said: “We are pleased to see The Co-operative making this commitment to boost the recyclability of its own brand milk bottles. WRAP research found reducing the tint in milk bottle tops is a ‘quick win’ that can help achieve higher recycled content in milk bottles, thereby reducing the use of virgin plastic and ensuring more efficient use of resources, which is good news for the environment.”