Co-operative relaunches Fairtrade wine offer and adds Fairtrade carrier

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The Co-operative : new look Fairtrade wine range

The Co-operative : new look Fairtrade wine range

The Co-operative, which claims to be the UK’s leading Fairtrade wine retailer, is re-launching its Fairtrade wine range with new wines and a new look and has introduced the UK’s first Fairtrade wine carrier into its stores.

According to the retailer, its Fairtrade wine range makes up 60% of UK Fairtrade wine sales but its support for wine grape growers pre-dates Fairtrade. 

In 2001, the retailer launched the UK’s first fairly-traded wine in partnership with Traidcraft, the UK’s leading independent fair-trade organisation. As Fairtrade standards had not yet been created, an identical independent model was devised by Traidcraft and growers in Chile and South Africa benefited from premium payments until they became Fairtrade-certified.

The Co-operative has also introduced the UK’s first Fairtrade wine carrier into its stores.

The bags are made from Fairtrade cotton and have been reinforced internally with a PVA-coated jute ensuring the carriers are also 100% biodegradable.

The Fairtrade wine carriers are priced at £2.49 and are available in selected Co-operative Food stores nationwide.

The new Co-operative Faitrade wine range comprises:

The Co-operative Fairtrade Cinsault Shiraz, South Africa, 2011 £4.99

The Co-operative Fairtrade Chenin Colombard, South Africa, 2011 £4.99

The Co-operative Fairtrade Chardonnay, South Africa, 2011 £5.99

The Co-operative Fairtrade Shiraz, South Africa, 2011 £5.99

The Co-operative Fairtrade Wild Ferment Chenin Blanc, South 

Africa, 2011 £7.99

The Co-operative Fairtrade Sparkling Brut, South Africa, 2011 £7.99

The Co-operative Fairtrade Sparkling Rosé, South Africa, 2011 £7.99

The Co-operative Fairtrade Torrontés Chardonnay, Argentina, 2011 £4.99

The Co-operative Fairtrade Bonarda Shiraz, Argentina, 2011 £4.99

The Co-operative Fairtrade Pinot Grigio, Argentina, 2011 £5.99

The Co-operative Fairtrade Carmenère, Chile, 2011 £5.99

The Co-operative Fairtrade Rosé, Chile, 2011 £5.99

The Co-operative Fairtrade Reserva Cabernet Sauvignon, Argentina, 2010 £6.99

The Co-operative Fairtrade Reserva Sauvignon Blanc, Chile, 2011 £6.99

The Co-operative Fairtrade Organic Gran Reserva Malbec, Argentina, 2011 £7.99

The Co-operative Fairtrade Chardonnay Semillon 3ltr, South Africa, 2011 £17.99

The Co-operative Fairtrade Merlot Cabernet Shiraz 3ltr, Chile, 2011 £17.99

Selected Fairtrade wines will be on offer from 27 February 2012 to 20 March 2012 inclusive in celebration of Fairtrade Fortnight 2012, said the Co-operative.