The Co-operative has teamed up with Cadbury Twirl to raise £50,000 for Mencap and ENABLE Scotland, the retail group’s charity of the year.
Cadbury Twirls, featuring a Mencap fundraising message, will be available in around 3,900 Co-operative food stores across the UK from 22 June to 2 August 2011 inclusive. Three pence from each Twirl bar sold at Co-operative food stores will be donated to Mencap and ENABLE Scotland, with a target to raise £50,000.
According to the Co-operative, money raised through the charity of the year partnership will allow Mencap and sister charity ENABLE Scotland to launch a ground-breaking programme called Inspire Me.
Inspire Me will work with thousands of young people with a learning disability aged 16-25, their parents and carers, and local communities, to overcome the exclusion and prejudice many face in their lives. The project will do this by providing activities and training, together with volunteering and employment opportunities.
In June 2011, The Co-operative Group hit the £2m milestone in fundraising for Mencap and ENABLE Scotland. The Co-operative is aiming to beat its previous charity of the year fundraising total which saw it raise £3.7m for RNID.
Cadbury Twirl is a top-selling chocolate bar in Britain. Co-operative stores sold more than 5m Twirl bars last year.