Co-operative Truly Irresistible Fairtrade Easter egg wins online blind taste test

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Winning egg

Winning egg

An Easter Egg from The Co-operative Food has topped an online blind taste test run by AOL.co.uk with a score of 95.5.

The premium Truly Irresistible Fairtrade raspberry and pecan Easter egg 285g, now just £5.00, beat 15 rival eggs from the big supermarkets and brands to take the top spot in the AOL.co.uk test.

Visit: http://money.aol.co.uk/2013/03/15/easter-egg-taste-test-2013/ 

The panel said: “Top of the table with 95.5 points was the Co-operative’s Truly Irresistible egg, which our tasters said had a “striking, expensive-looking box”. It was also reasonably priced and at £5 for a 285g egg it was the fifth cheapest egg in our test, when looking at the price per 100g, said judges.

“Our taste testers loved this one, especially the raspberry pieces, and described it as being “subtle but with enough to keep you interested”, “sweet, crunchy and yummy”, and having a “lovely crunch and texture to the chocolate with an interesting twist of fruit”.

The egg saw off competition from several more pricy products, including Marks & Spencer’s Milk Chocolate Velvety Square Egg 355g (£12.99), Lindor Spring Limited Edition Shell Egg 285g (£8.19) and Nestlé’s After Eight Premium Egg 234g (£9.99).

Michelle Nye, who developed the Easter Egg for The Co-operative Food, said: “We are thrilled that our premium Truly Irresistible egg has beaten the stiff competition. The lovely hand-decorated milk chocolate egg is loaded with raspberries, pecans, hazelnuts and white chocolate buttons for a tantalising taste explosion which we are sure that shoppers will love. It’s terrific value and Fairtrade, too.”