Coast recruits former ASOS executive buying director, Kate Bostock, as CEO

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Coast: new CEO

Coast: new CEO

Coast, the special occasions fashion brand, has appointed former ASOS executive director of buying and merchandising, Kate Bostock, as chief executive officer.

Bostock will join the business in September 2013 and will be working closely with Derek Lovelock, chairman, and the senior management team as the business continues its development as an international omni-channel standalone brand.

Derek Lovelock, Chairman of Coast, said: “I have known Kate for a number of years and am extremely excited by her joining Coast. Kate has a natural affinity with the brand and is the perfect choice for us. Her experience in meeting customers’ demands and in product development, allied with her expertise at leading teams and implementing strategic plans will be invaluable to Coast.”

Bostock said: “I am thrilled to be joining Coast, a brand that I love. It has a unique proposition with huge potential for the future both in the UK and internationally, as well as a very successful online channel.  I see a real opportunity to broaden the brand’s offering to appeal to women of all ages who want to find the perfect outfit for any occasion.”