Coast takes the next step towards Aptos’ Singular Commerce platform in the cloud


Aptos, a recognised market leader in retail technology solutions, today announced the successful launch of Coast’s new responsive website, The site was developed by Aptos and brings immediate benefits to Coast’s customers as part of the retailer’s drive to provide a seamless shopping experience.

Coast deployed Aptos Digital Commerce to provide the fashion brand with a centrally-managed, scalable e-commerce solution, eliminating the need to manage and pay for separate mobile and desktop sites. The website was redesigned to offer new, modern features, including large retina display product images and micro-interactions, to create an enhanced digital brand experience and increase online conversion.

The website’s responsive front end creates a fast, intuitive and seamless shopping experience for its majority audience of mobile and tablet users, who are now able to save their baskets and retrieve them across multiple devices.

Aptos’ cloud platform supports future website developments and will allow the retailer to further expand its operations internationally. The ecommerce platform is also integrated with Coasts’ other key retail systems including Store POS, CRM and Audit and Operations Management (AOM), all provided by Aptos.

Through its relationship with Aptos, Coast has a strategic, long-term partner to support its continued growth and evolution within the UK market and overseas.

“We’re absolutely delighted with the new site,” said Andrew Skinner, managing director at Coast. “It perfectly captures the beauty and modernity of the Coast Brand. It has been an ideal project for us and I can’t speak highly enough about how well the two teams interacted to deliver this great outcome. Coast is committed to streamlining our retail systems and processes to provide a more seamless experience for customers so she can shop when, where and how she wants to. We have ambitious growth targets and recognise that Aptos is the right partner to support our long-term success.”

“We’re thrilled to be working so collaboratively and effectively with a highly-established and innovative retailer such as Coast,” said Steve Towe, EMEA managing director, Aptos. “Aptos takes its ethos of engaging customers differently very seriously and we know it’s the combination of market-leading software and working in a true partnership that drives success. Our mission is to help omni-channel retailers deliver competitive advantage, achieve commercial success and engage with customers through unifying their channels to create seamless experiences. I’m delighted we’ve been able to help Coast take their next step on the journey towards Singular Commerce.”