With the launch of PÅTÅR, the new IKEA coffee range is now both UTZ certified and EU Organic certified. Sourcing UTZ certified and organic coffee is part of the IKEA efforts to ensure food ingredients are from responsible and more sustainable sources, produced under good labour conditions for farmers and workers while protecting the environment. PÅTÅR offers five different coffee products that customers can truly feel good about: Responsibly sourced, of high quality and great taste – at affordable prices.
Guided by our vision of creating a better everyday life for the many people and being a responsible company, IKEA has decided to launch a new coffee range that is both UTZ certified and organic certified according to EU standards. Introducing PÅTÅR, a series of five different coffee products available in the Swedish Food Market, IKEA combines UTZ certification with organic farming standards and also serves coffee carrying both certifications in the IKEA restaurants and IKEA Bistros.
Coffee is one of the most valuable commodities in the world and provides the livelihoods of around 25 million farmers in Central America, Africa and Asia. At IKEA, we serve over 100 million cups of coffee every year – which corresponds roughly to one cup of coffee for every person involved in the coffee industry globally. Since 2008 all coffee at IKEA is UTZ certified. Farmers that are part of the UTZ programme generally gain higher yields, better incomes and better living conditions, as well as protection of the environment. Organic farming methods prohibit the use of synthetic fertilizers and pesticides, and the methods secure good care of natural resources such as water, soil and air. Organic agricultural practices support biodiversity on farms and reduce climate impact.
“At IKEA, we decided to go “all in” for sustainable coffee and building on the UTZ certification develop a coffee range that follows the EU organic certification standards as well. I’m really happy we can now offer our customers this combination of UTZ and organic throughout our coffee range,” says Jacqueline Macalister, health & sustainability manager IKEA Food Services.
“The IKEA commitment to UTZ certified and organic coffee is an inspiring example how different certification schemes can complement and support each other and jointly strengthen a company’s road towards sustainability. We are proud to work together with companies like IKEA; it is because of them we are able to make a difference for an increasing number of coffee producers ultimately making sustainable farming the norm,” says Han de Groot, executive director of UTZ.
Sourcing UTZ certified and organic coffee is a natural part of the new IKEA Food direction, offering a wider range of healthy and more sustainable food choices. It follows the introduction of Veggie balls in April 2015 and the IKEA commitment to source ASC or MSC certified seafood in September 2016. With over 380 IKEA restaurants in 48 markets, IKEA sees its global reach as an opportunity to make a positive difference for people and the planet.
With choosing UTZ-certified and organic coffee IKEA is supporting small-scale coffee producers, for example in Central and South America. There, the beans – 100% Arabica – used for the new coffee range PÅTÅR are hand-picked, delivering a high quality product. To underline the Swedish heritage of IKEA, the taste profiles for PÅTÅR are inspired by Scandinavian coffee preferences: A full aroma, with notes of fruits and chocolate.
IKEA coffee is fully traceable. Customers can easily check the origin of their IKEA coffee online, using the UTZ/IKEA online tracerwww.utz.org/IKEA