B.Fresh, the cold pressed British juice brand is this week announcing a ‘fresher’ new look as it unveils its vibrant re-design on 17 November 2015.
After launching in 2014, B.Fresh has worked closely with consumers to understand their perceptions of the juice category and their concerns around labelling. Feedback highlighted a need to communicate a clear brand message and advocate a strong field to bottle look – ‘Made on our Farm’ clearly positions the brand provenance. With research revealing that more than ever consumers are confused and concerned about the sugar content in juices, with many unclear on the difference between natural sugars and added sugars, B.Fresh has worked to re-vamp its range to deliver a clear naturally low sugar message, setting it apart from other juice brands.
Philip Maddocks, founder of B.Fresh, said: “Recent consumer research highlights how many consumers believe that juices that are lower in sugar must contain preservatives or have had water added. We want our packaging to clearly inform customers that B.Fresh juices are fresh, pure with nothing added or taken away and that each one is naturally lower in sugar.”
All B.Fresh juices are cold pressed using HPP processing on the B.Fresh farm in Shropshire. Produced by third generation farmer Philip Maddocks, wherever possible the fresh produce is grown on the farm or sourced from known farms fore being taken to the B.Fresh ‘juicery’.
The new look bottles will be showcased at the Food Matters Live event on 17 November.