Cold snap fuels sales of comfort foods for The Co-operative

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The Co-operative: sales of comfort foods soar

British shoppers are turning to traditional favourites to beat the sudden onset of cold, wintry weather, according to The Co-operative.

The UK’s largest convenience retailer, with 3,000 stores in communities across the UK, reports sales of products such as soup, steak and ale pie, sausages and rice pudding have been rocketing, as consumers stock up on warming comfort foods.

The Co-operative says its soup sales are up 234%, compared to the same period last year; steak & ale pie sales are up 195%; sales of its premium own brand range sausages are up by 118%; and sales of Simply Value rice pudding are up 652%.

Sales of traditional roasting joints and British vegetables – such as potatoes, cauliflower and broccoli – have also risen.

Helen Bridgett, head of food strategy for The Co-operative, said: “As the UK freezes over once again, our shoppers are proving traditional favourites and British classics are best when it comes to warming up this winter. As many people prepare to leave their cars at home in the snow, Co-operative food stores, which are in the heart of thousands of communities the length and breadth of the UK, are the first port of call for people wanting to stock up on essentials such as milk and bread, but also for delicious warming foods to keep the family’s spirits up.”