Comet promotes click and collect in animated Christmas idents

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New Comet Christmas idents

New Comet Christmas idents

Electricals retailer Comet is promoting its click and collect service and mobile shopping in a new series of animated Christmas idents.

Created by marketing communications agency, Euro RSCG London, the executions show a cosy Christmassy home and are designed to demonstrate how Comet can help with gift ideas, delivery, a click and collect service and mobile shopping.

The idents will launch during November 2011 and run until 5 January 2012.

The sponsorship bumpers will support the Christmas entertainment theme across a range of channels on UK TV and C4 including Gavin and Stacey on Gold, QI on Dave plus Nigella’s Christmas Kitchen, and Heston Blumenthal’s Perfect Christmas on Good Food.

Amanda Cole, business director at Euro RSCG London, said: “Comet has a distinctive look and feel across all of their communications. The idents reflect this brand identity by using Comet’s unique bright illustrative style which can also be seen on TV, in-store, online and in press advertising. Euro RSCG London has also incorporated the distinctive music used in the current TV campaign.”