Condiment brand, Tracklements, unveils new brand design


Taking the condiment sector to a new level, pantry essential brand Tracklements has unveiled a stylish redesign with each product showing original hand-drawn illustrations, reflecting the brand’s artisanal nature. From Robust Wholegrain Mustard to Fresh Chilli Jam, the product names themselves have also been given a lift to attract consumer attention.

Tracklements: new look

Tracklements: new look

Based in the heart of the Wiltshire countryside, the Tracklements story began in 1970 when founder William Tullberg came upon the idea of making wholegrain mustard with a coffee grinder. Loved by the locals, the family run brand has gone from strength to strength, developing its lovingly created wholegrain mustard into a range of delicious condiments including salsas, fruit cheeses, mayonnaise, ketchups, relishes, jellies and mustards.

Through the new packaging, Tracklements is communicating its character, history and recipe-provenance to really engage with the consumer. The new labels have been created by award winning design agency Big Fish, all are individually numbered to coincide with the brand’s recipes, each one features a fun fruit or vegetable character designed to play on the brands distinctive British humour and highlight the ingredients used.  According to the company, the new designs will increase the brand’s shelf presence and capture the eye of the consumer.

Tracklements prides itself on being pioneers of the pantry, working with British farmers and spice growers from around the globe to ensure all ingredients that go into their delicious range of condiments are natural and 100% top quality, only using ingredients you would find in your cupboard at home.  Tracklements hand makes all its products in small batches to ensure its condiments taste as good as homemade.

Guy Tullberg, managing director of Tracklements, said: “We’re really proud and excited about this redesign. We’re an artisanal British food producer who are quietly obsessive about making only the very best condiments. We now feel this is accurately reflected through our packaging”.

The new designs will be across the full Tracklements range with an RRP ranging from £2.05 to £3.70 available from the best speciality retailers nationwide.