The Consumer Goods Forum has unveiled new industry-wide resolutions on consumer health and wellness, on the first day of its annual Global Summit in Barcelona.
The three resolutions, approved by the board of directors of The Forum, are built upon and leverage existing proven initiatives such as the International Food & Beverages Alliance, GMA commitments in the US and food and beverage industry commitments to the EU platform.
They advocate for empowering consumers with products and services and meaningful information to help them make informed choices and support healthier diet and lifestyle, and physical activity.
The collaborative work will be carried out by a diverse working group of industry CEOs and chairmen, as well as expert stakeholders from outside the industry.
The working group is led by Paul Bulcke, CEO of Nestlé Group and Dick Boer, CEO of Ahold.
It addresses three main areas of work: 1) access and availability of products and services that support healthier diets and lifestyles, 2) transparent, fact-based information that helps consumers to make informed choices communication, 3) educational programmes to raise awareness and inspire healthier lifestyles.
Commenting on the announcement, Nestlé Group CEO Paul Bulcke said: “We believe manufacturers and retailers have a key role to play in improving the health and wellness of consumers. Working together and partnering with stakeholders such as public health authorities and healthcare professionals, will help our industry accelerate its collaborative effort and assure a positive impact on health and wellness in particular and on society at large.”
Ahold CEO Dick Boer said: “The industry has taken a bold, positive step today towards a healthier future, but accountability is a fundamental component of this initiative. We will monitor and learn from our efforts and report on our progress.”
The team of Forum member companies charged with delivering the health & wellness resolutions is co-chaired by Nestlé and Ahold, and includes AEON, Barilla, Carrefour, The Coca-Cola Company, Delhaize, General Mills, Grupo Bimbo, Johnson & Johnson, Kao, Kellogg, Kraft, L’Oréal, Metro, Pepsi Co, Procter & Gamble, Sobeys, Tesco, Unilever and Wal-Mart.
Lars Olofsson, Carrefour Group CEO and co-chair of The Forum, said: “This is the first time the consumer goods industry – manufacturers and retailers, the food and non-food sector – is speaking with one voice, addressing consumer health and wellness on a global level.”
Fellow Co-Chair Muhtar Kent, chairman and CEO of The Coca-Cola Company said: “Today’s consumers are more empowered than ever and their expectations are changing. As an industry, we need to be out ahead of these changes and aligned behind one voice.”
A number of The Consumer Goods Forum companies already have well-established programmes in place to address the health and wellness of consumers and shoppers. Those programmes will continue.
The Forum said the next steps for the working group will be to define implementation plans and measurements.