Just Juice, a product within the cash and carry and convenience store sector for over 20 years, has recently updated its 500ml PET range changing its iconic red logo to black and introducing new urban styled packaging.
The redesign followed consumer research that revealed the classic design, whilst generally popular, made some feel that the contents were artificial.
Tony Gill, UK commercial director, said: “The target market for the 500ml PET Just Juice range is teens and college students, along with desk and dash board diners. The new 500ml PET bottles are ideal for on-the-go consumers who want a natural, refreshing option.”
“Just Juice has a strong following and we felt that giving the design an urban look would enable Just Juice help to re-engage with the teenage target market.”
With more than 25 years of expertise in creating juice and juice drinks, Just Juice has long been the trusted brand for superior quality and taste.
The packs are all price marked £1. The range is currently available in orange and apple juice variants with other flavours planned for launch in 2014.